Global brand launch at the speed of sound
160 markets in 8 months. Together with EPOS, we unified content and commerce in an immersive online experience alongside a high-speed global roll-out.
3 minute read
DKK billion revenue, 2020
countries launched in
A content and commerce hub united
Digitally reborn during a global launch
Redirecting more than 35,000 URL’s
Time-to-market at record speed
Optimizely (Episerver), Azure Cloud
Launching in 2020 wasn’t like any other launch. Faced with worldwide lockdowns, the right tools for remote work became more relevant than ever. Fortunately, EPOS had high ambitions at the right time: to launch globally in just eight months.
A digital journey was set in motion, and eight months later, EPOS audio products were ready to ship in more than 160 markets and across 60 currencies. The journey not only involved building a new brand and tech stack – it also meant levelling up internal processes radically.
When you want to launch a digital transformation in just 8 months collaboration is crucial. There's no doubt that the efficient cross-functional teamwork between IMPACT, us and everyone involved played a significant part in our successful and on-time launch.
A STRATEGY MADE LOUD AND CLEAR
On the agenda was a clear-cut strategy for planning and implementing an extraordinary digital infrastructure. On top of that, EPOS wanted to build a global B2C sales and B2B lead platform combining brand content and commerce.
The digital journey was never merely about delivering a proper technical platform. It was just as important to level up the strategy and present the organisation with new digital opportunities and all the internal benefits they can bring.
AUTOMATION ABOVE ALL
In short, EPOS needed automation wherever it was an option. By choosing a headless CMS and detaching systems and microservices, the fully flexible architecture has made it possible for EPOS to support all markets with zero constraints. In just a few clicks, employees can easily make changes to pricing, currencies, assortments, payment methods and much more – in real-time.
BREAK DOWN. TEAM UP. REPEAT.
We helped break down a complex business at record speed and used it to fuel the plan for the digital journey. Creating a seamless experience for every EPOS customer was the number one goal, and to achieve it, a solid cross-functional collaboration was beyond essential.
Across project management, design sparring, development and content, we helped turn needs into solutions and made them come to life on a global scale.
AND EASY TO USE
… are the words EPOS’ uses to describe their audio products. But they also shape the foundation of their digital infrastructure, where every solution must be one that employees can trust and navigate with ease.
A SOLID TECH FOUNDATION
Building the technical foundation for EPOS wasn’t your average digital project. All project tracks were developed simultaneously – from ERP (Microsoft AX), CRM, PIM to the new customer facing sales-platform, hosted in Azure Cloud, enabled by IMPACT.
To support B2B and B2C in one platform, we decided to go with Optimizely (Episerver). The Episerver Commerce Cloud handles the administration of product catalogues and orders, while Episerver Search & Navigation supports a strong search and filter feature.
Let's talk tech
From its Copenhagen headquarters, EPOS designs and distributes high-end audio for enterprise and gaming on a global scale. EPOS, formerly known as Sennheiser Communications, was separated from Sennheiser in 2019 and acquired by Demant. The world-leading hearing healthcare and technology group is present in more than 60 countries, employs more than 16,000 people and generates annual revenue of DKK 14.5 billion.