Tiffosi and Vilanova
AGILE WITH
ADOBE COMMERCE

Two innovative fashion brands. One brilliant platform to make them come to life. Discover Tiffosi's journey towards revolutionising its online stores.

3 minute read

01. RESULTS
210%

increase in orders

229%

increase in sales

50%

longer user sessions

106%

increased conversion rate

5.8%

bigger order value

12%

lower bounce rate

02. WORK
GROWTH CONSULTING

Leading to increasing sales and orders

DESIGN

Making navigation delightful

TECH STACK

Adobe Commerce Cloud

03. STORY

TIME TO UPGRADE

Portuguese-born Tiffosi had a clear vision. They wanted to improve their performance and revolutionise their online store. That vision called for a serious upgrade, and that’s where our team entered the scene.  

Tiffosi – and their sub-brand, Vilanova – had their online store developed on Magento 1 Open Source. To unfold both brands’ growth potential, the team at Tiffosi began sharing their goals with us – and together, we sketched the proper strategy to meet those goals. 

04. SOLUTION

EASY CHECK-OUT AND PICK-UP

To Tiffosi, a successful customer journey is a smooth and delightful one. We couldn’t agree more. By designing easy and efficient check-out flows and pick-up points, customers get a seamless experience – from browsing and shopping online to feeling the actual product in their hands.

100% integrated with CTT

The solution was 100% integrated with CTT delivery service, with an easy configuration of pick-up points between CTT delivery points and Tiffosi’s retail stores.

On top of that, this is a quite different experience from any of Tiffosis competitors. The quality of the shopping experience should always match the brand’s quality. And shopping Tiffosi and Vilanova is a pleasant example of this.  

AGILE, AUTONOMOUS, ADOBE

Finding the proper partner to make the Tiffosi and Vilanova brands come to life digitally was essential. That’s why we suggested migrating to Adobe Commerce Cloud. The flexible platform enables both the agility and autonomy that the team was looking for. And we provided support during implementation, going live and after launching.  

Together, we’ve identified the right strategy to support their growing client base and improve their position in the market. With their new Adobe Commerce store, both Tiffosi and Vilanova continue to give their customers excellent shopping experiences.  

05. DEEP DIVE

5 BENEFITS OF ADOBE COMMERCE

1. Built for experience
Adobe Commerce is built for crafting great experiences. With a variety of creative templates available and great possibilities for customising the platform, Adobe is all about making brands stand out.

2. FLEXIBLE AND AGILE AT HEART
Time is critical, and Adobe Commerce is built to ensure the highest possible speed-to-market. Meanwhile, the platform is built for global scalability and supports multiple business models.

3. Endless features
Adobe Commerce has one of the most impressive selections of 3rd party functionality available in the Adobe Marketplace. With a large community, the feature list never stops.

4. Open-source customisation
Adobe Commerce takes pride in being fully customisable. A large ecosystem around the platform ensures both stability and a low cost of ownership as much ongoing development happens in the community.

5. Intelligent commerce
Whether you’re looking for an AI-powered engine or the ability to gather data in real-time, Adobe Commerce has it all. This helps fuel both the customer experience and the conversion rates.

06. TECHNOLOGY

Let's talk tech

Adobe Commerce Cloud

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07. The fine print

ABOUT TIFFOSI AND VILANOVA

The Portuguese fashion brand Tiffosi has more than 40 years of experience in denim technology, development and innovation. In 2016, the sub-brand Vilanova was born, and today the two brands are sold in 26 countries across 2,500 multi-brand dealers and 90 mono-brand stores. 

Want more insights on our project with Tiffosi?

Miguel will tell you all about it. 

Get in touch