Interview

Type
Interview
Exclusive interview: The building blocks of Schuh’s customer experience
We sat down with Justin Lodge, Chief Digital Officer at Schuh, to hear how constant testing, precise stock control and a fast-growing loyalty programme are shaping seamless customer journeys and driving long-term growth.
Interview
How Hugo Boss builds loyalty, one experience at a time
We spoke with Jan Philipp Wintjes, EVP Global Omnichannel at HUGO BOSS, about going beyond points to emotional experiences – and how the app, digital focus and omnichannel strategy are driving lasting loyalty.
Interview
How Hifi Klubben built a winning omnichannel strategy: Insights from the CDO
Danish customers have spoken! Among 170 retailers, Hifi Klubben has been recognised as Denmark’s best Omnichannel Experience, winning the top award at Retail Refresh by Retail Institute Scandinavia – based on feedback from 3,000 customers.