mParticle
mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.
Why mParticle
mParticle’s composable and flexible customer data platform connects seamlessly with your existing tech stack to drive maximum business outcomes AI-driven insights, enabling brands to create intelligent and adaptive customer experiences that drive growth.
Our platform does this by:
mParticle captures customer identity and behavior in real time across all touchpoints—online, in-store, and mobile—ensuring consistent and personalized interactions. With real-time identity resolution and attribution, brands can activate customer data instantly across marketing channels, enabling hyper-relevant experiences like personalized product recommendations, tailored loyalty rewards, and in-store offers near the point of sale.
mParticle’s composable architecture supports over 350 integrations, connecting seamlessly with your marketing tech stack while reducing data duplication and optimizing compute costs. This ensures marketers retain access to actionable insights, while data teams maintain governance and performance standards.
mParticle’s integrated AI capabilities unlock the potential of predictive analytics and GenAI tools for non-technical teams. Marketers can leverage self-serve predictive insights to anticipate customer needs—like next-best product recommendations or churn prevention—and automate workflows for faster campaign execution, all while staying aligned with the elevated customer expectations of luxury buyers.
6 benefits of mparticle
Understand your customers through a single comprehensive lens – clean unified data gives you one source of truth you can share across all teams.
Combine product discovery, content management, and customer data into one unified platform to create seamless digital journeys.
Use first party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize contents and test your marketing efforts, all in one platform.
Accelerate revenue per customer with multi-channel audience activation, churn prevention, loyalty and engagement enhancement, uplift/incrementality testing, improved ad targeting and implementing next best action decisions.
Build a data-driven culture with real-time data access across teams. Make decisions faster and optimize operational costs through seamless compliance with privacy regulations – and reduce IT overhead.
By enabling real-time access to enriched customer profiles and ingesting event data for activation, companies can create tailored experiences, improve decision making and achieve higher engagement rates with precise targeting.
mParticle are delighted to partner with Impact who have been delivering true value to brands for over 20 years . Their marketing technology expertise and breadth of knowledge perfectly compliments the mParticle platform in enabling brands to deliver truly personalized and meaningful experiences to their customers.
Ready to unify and activate your customer data with mParticle?
Get in touch with Karsten and discover how this powerful customer data platform can unify your data, enhance personalisation and drive real results for your business.
