Centra: Headless Platform for Global Success

Build an on-brand shopping experience and serve customers globally with the leading headless e-commerce platform for fashion and lifestyle brands.

Tailored for fashion and lifestyle brands

Centra is a headless e-commerce platform that helps fashion & lifestyle brands snag new markets and win global customers.

Unlike other e-commerce platforms, Centra is tailored specifically to support fashion businesses, saving you time, resources, and the headache of custom development.

Centra understands that the fashion industry operates differently from other sectors and the platform is equipped with the features and tools fashion brands need to succeed.

From advanced product variations and size guides to lookbooks and seasonal collections, Centra empowers you to showcase your products in a way that resonates with your audience and drives sales.

Multiple markets from a single platform

With Centra, you can manage multiple storefronts from one back end and with minimal admin overhead. The platform allows you to deliver customised user experiences with localised offerings, such as local pricing, languages, content, currencies and size charts, based on each customer’s location. This means that you can: 

  • Localise and personalise shopping experiences for each market 
  • Manage inventory for all countries from one single platform 
  • Monitor and analyse each market in real time to make informed business decisions 

PIM for fashion and lifestyle products

Centra comes with a lightweight, advanced PIM system geared to handle complex fashion and lifestyle products – no extra apps and integrations needed.  

Centra’s PIM for fashion commerce allows you to streamline your product listings and effortlessly manage and distribute localised, up-to-date product information across markets, languages, and regions. It enables localisation of product data, workflows, and user interfaces for a seamless customer experience. 

Moreover, the PIM system is equipped to handle even the most complex product types and the product information is synced in real-time across your entire tech stack, including ecommerce storefronts, ERP systems, in-store retail applications, and other essential integrations. 

The set up allows for several omnichannel features such as:  

  • Pick up and return in store 
  • Showing store inventory online 
  • Endless aisles  
  • Gift cards and store credits.

Centra is a powerful and flexible e-commerce platform that helps fashion and lifestyle brands expand their digital commerce operations and enter new markets. It offers a range of exceptional services including order management, product enrichment and dedicated wholesales features that are tailored specifically to meet the needs of the fashion and lifestyle sector.

Mikkel Stærk Group Director, Technology at IMPACT Commerce

5 benefits of Centra

1. All-in-one e-commerce solution

Centra provides a comprehensive suite of tools and features that cover the entire e-commerce lifecycle. This integrated approach eliminates the need for multiple platforms and streamlines your operations, saving you time and effort.

2. Scalability and flexibility

Centra is designed to scale with your business, whether you're a small startup or a large enterprise. Its flexible architecture allows you to customise the platform to meet your specific needs and accommodate future growth, ensuring a seamless e-commerce experience as your business expands.

3. Omnichannel capabilities

Centra enables you to sell your products across multiple channels, including your website, marketplaces, social media platforms, and mobile apps. This omnichannel approach helps you reach a wider audience and increase your sales potential by meeting customers wherever they prefer to shop.

4. Robust inventory management

Centra offers advanced inventory management features, providing real-time visibility into your stock levels across multiple locations. With accurate inventory data, you can prevent stockouts, optimise replenishment, and ensure efficient order fulfillment, leading to improved customer satisfaction and operational efficiency.

5. Data-driven insights

Centra's analytics and reporting capabilities allow you to gain deep insights into your e-commerce performance. By monitoring key metrics, analysing customer behavior, and tracking sales trends, you can make informed business decisions, identify opportunities for growth, and optimise your marketing and sales strategies.

Composable and headless

Centra takes an API-first approach. This allows businesses to connect and integrate Centra with various third-party systems, services, and front-end applications. With the API-first architecture, you have the freedom to mix and match different technologies, create custom experiences, and leverage the full potential of composable commerce.

As a cloud-based solution, Centra handles the infrastructure and technical aspects of running your e-commerce platform, freeing you from the burden of server management and maintenance. With Centra as your SaaS partner, you can focus on building and optimising your e-commerce experience, knowing that the underlying infrastructure is both scalable, secure, and reliable.

By embracing composable commerce and harnessing the capabilities of Centra’s API-first SaaS product, you can seamlessly integrate with best-of-breed tools and services, unlock new opportunities for growth, and deliver extraordinary experiences to your customers.

Working in digital wholesale?

With Centra, you can create a wholesale experience that mirrors direct‑to‑consumer ecommerce. 

Invite merchants to a 24/7 online B2B showroom and ordering site that empowers your sales staff by giving them tools, such as individual pricing, global tax calculations and shipping management, allowing them to connect with buyers across the globe. The platform allows you to: 

  • Create and send tailored order proposals in minutes
  • Create personalised catalogs for each account
  • Use live collaborative 2-way ordering
  • Sell directly to retailers across the globe.

Want to learn more about centra?

Don’t hesitate to reach out to Mikkel. He’ll tell you all about it.

Mikkel Stærk