Three go-lives in just one week together with Farmácias Portuguesas
Together, we are creating a more connected, modern digital ecosystem designed to improve engagement, content delivery, and customer experience.
Farmácias Portuguesas, a B2C brand within the ANF (Associação Nacional das Farmácias) ecosystem, representing more than 94% of all pharmacies in Portugal, has gone live with three key digital initiatives developed with IMPACT.
This milestone marks an important step in strengthening its digital foundation and advancing its digitalisation journey, while enhancing the way it engages with customers and the wider public.
The ambition was clear: to build a scalable setup that streamlines communication processes and elevates how Farmácias Portuguesas delivers valuable, relevant and trusted health content across channels.
The setup is now live, delivered through three coordinated launches:
New automated journeys, SMS delivery, and consent management, connected through the E-GOI / Adobe Commerce module, now give Farmácias Portuguesas a compliant and efficient way to reach audiences with timely, relevant communication.
The updated blog offers clearer navigation, improved features, and a stronger content framework, making it easier for Farmácias Portuguesas to share expert knowledge and engage its community.
The well-known health and lifestyle magazine, widely distributed through Portuguese pharmacies, is now fully accessible online, expanding its reach and creating opportunities for deeper content insights.
A strong foundation for what comes next
Since 2023, we’ve been supporting Farmácias Portuguesas’s digital transformation journey, helping advance its capabilities and build a stronger, more scalable digital foundation.
With these initiatives in place, they now operate with a more integrated communication model that drives continuous optimisation and delivers more personalised experiences across every channel.
The National Association of Pharmacies (ANF), founded in 1975, represents the owners of community pharmacies in Portugal. It currently has more than 2,700 member pharmacies, representing approximately 94% of all community pharmacies nationwide.
ANF stands as a voice for health in Portugal, positioning community pharmacies as essential partners in the design and implementation of public health policies. The Association works continuously to support the sustainable development of community pharmacies and the pharmaceutical profession, anticipating trends and leading to the adoption of innovative solutions that enable pharmacies to enhance the population’s health and well-being journey, while strengthening the bond between pharmacies and society.
About Farmácias Portuguesas
Farmácias Portuguesas represents the public-facing expression of community pharmacies, bringing together the network of ANF-associated community pharmacies under a single, trusted national identity. Through a nationwide presence, this pharmacy network provides specialised, proximity-based care delivered by highly qualified professionals.
Its services include the dispensing of medicines and health and well-being products, as well as a comprehensive range of healthcare services, such as vaccinations, rapid testing, health screenings, medication management support, and personalised health guidance, ensuring quality care, convenience, and continuity for people across Portugal.
Curious how we can strengthen your digital ecosystem?
Get in touch with José to explore your possibilities.
