The biggest OMNICHANNEL EVENTS of 2026
The Omnichannel Index 2026 by IMPACT Commerce and Google is dropping soon. Join us in Stockholm on 5 May to access the insights before the rest of the market - the event is FREE to attend!
BE AMONG THE FIRST TO EXPLORE THE FINDINGS
Join our release event in Stockholm and explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT Commerce in collaboration with Google.
Most companies believe they deliver a strong omnichannel experience. The data shows otherwise.
At the event, we’ll reveal where the real performance gaps exist, highlight the brands setting the pace, and announce Denmark’s best-performing omnichannel player as part of the awards ceremony.
What you’ll gain
Get early access to the findings and join senior leaders, industry peers and leading brands for a closer look at what defines strong omnichannel performance today.
- Benchmark your brand against the market
Explore how your brand performs across the customer journey and benchmark against competitors and market leaders – from AI and omnichannel services to CRM, loyalty, visibility, in-store experience, customer service and UX/conversion.
Access your performance through our interactive tool and see how you compare across markets, capabilities and touchpoints.
- Hear from leading omnichannel brands
Learn from GANT, Musto, Pandora, Elkjøp and MediaMarkt as they share how they scale omnichannel performance across markets. - Understand what drives performance
Explore insights based on 27,000+ data points, 370+ brands, six markets and 74 touchpoints.
5 May, 2026
10.00-16.30
Fållan, Hallgränd 19, 121 62 Johanneshov, Sweden
Insights from leading omnichannel brands
Together with Google, we’ll present the key insights behind the Index, alongside senior leaders from GANT, Musto, Pandora, Elkjøp and MediaMarkt – sharing how they approach omnichannel in practice, from CRM and retail at scale to operating models, AI and personalisation.
10:00 – Arrival
Light breakfast & refreshments.
10:30 – Welcome
By Kasper Holst, CEO at IMPACT Commerce.
10:55 – Key Insights from the Omnichannel Index 2026
Presented by Håkan Löfgren, Industry Manager at Google and Mey Nenadic, Senior Manager, Experience at IMPACT Commerce.
11:35 – Short break
Coffee, commerce & conversations.
12:00 – Musti
Presented by Carl Borg, CIO at Musti Group
12:25 – Elkjøp Nordics
Presented by Julia Paulsen, Director of E-Commerce Nordics at Elkjøp Nordics.
12:50 – Lunch
Refreshments, lunch and networking.
13:30 – Gant
Presented by Caroline Ekelund, Global Head of Customer Experience at Gant and Samuel Holst, Global Brand Leadership at Gant.
13:55 – Pandora
Presented by Jesper Damsgaard, Vice President Ecomerce at Pandora.
14:20 – Short break
Coffee, commerce & conversations.
14:45 – MediaMarktSaturn
Presented by Shariar Khalili, VP Digital at MediamarktSaturn.
15:10 – Omnichannel Awards
Announcing the top 3 best-performing brands & retailers in Sweden.
15:25 – Wrap up
By Kasper Holst, Founder & CEO, IMPACT Commerce
15:40 – Networking & drinks
16:30 – Thank you & Goodbye
Powered by leading partners
SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
EUROPE’S LEADING OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
