The new Ford.dk is live!

We've integrated Ford into Nic. Christiansen's platform using Umbraco, ensuring scalable and seamless site onboarding.

We’re excited to share that the new Ford.dk is now live! This marks yet another big milestone in our collaboration with Nic. Christiansen Gruppen, which recently acquired the import rights for Ford in Denmark. 

As part of the Danish car dealer’s strategy to onboard new brands, we’ve helped adapt its platform to include Ford, joining existing brands like Hyundai, BYD, and BAG. 

Our work involved customising modules and developing new ones to meet Ford’s unique requirements, ensuring seamless integration. With Umbraco at the core, this launch demonstrates how scalable the platform is for quickly and efficiently onboarding new sites. 

About Nic. Christiansen

Nic. Christiansen Gruppen is a leading automotive company operating across eight countries in Northern Europe and the Baltics. It specialises in importing, distributing, selling, servicing, and providing leasing and financing for cars. With over 1,400 employees and an extensive dealer network, the group delivered a strong financial performance in 2023, achieving a turnover of DKK 8.5 billion, a pre-tax profit of DKK 178 million, and equity of nearly DKK 1.2 billion.