Stronger B2B focus with a new Consulting Director in Sweden

Supporting industrial, manufacturing, and wholesale organisations through digital change is rarely simple, but Markus Hast brings a depth of experience as the new Consulting Director that makes the journey clearer and more achievable.

With five years at Scania and a decade as a consultant, he knows how to turn complex needs into practical plans and long-term value. He has partnered with B2B companies across the Nordics, building solutions where progress comes through close collaboration, continuous iteration, and shared ownership.

Markus often acts as engagement lead or product manager, working alongside clients to define priorities, shape actionable roadmaps, and guide solutions from first idea to implementation.

“Markus is a strong addition to our business. I have no doubt he will help Nordic B2B companies drive digital transformations that deliver significant measurable impact,” Troels Bille Haugstrup, CSO and Senior Partner at IMPACT Commerce, says.

Learn how Alligo strengthened its digital B2B business:

Driving alignment and adoption

Sweden’s B2B landscape is shaped by a long industrial heritage and a wide spread of digital maturity. Some businesses are taking their first step into digitalisation, while others are ready to move past foundational tools and modernise more advanced parts of their operations.

Markus thrives in guiding organisations through these shifts.

“I enjoy helping companies take their digital go-to-market forward. From strategy and roadmap to go-live, the journey can be complex, but seeing a successful launch and real digital growth is what drives me,” he says.

He has led numerous B2B transformation projects and understands the importance of getting everyone on board – from engineers and product specialists to commercial teams and senior leadership. His ability to align stakeholders and secure adoption is one of the reasons clients trust him with long-term engagements.

He believes that success is a direct result of making life easier for the end users: buyers, sellers, technicians, and front-line teams whose daily work is shaped by digital tools.

Removing friction, simplifying complexity, and creating experiences that help them do their jobs better. When customers can search, configure, order, or support products without barriers, digital growth becomes the natural outcome.

Connecting the digital dots

Markus brings broad experience across the core components of modern B2B commerce. He has worked hands-on with master data, PIM, CPQ, pricing and catalogue management, customer portals, and complex ERP integrations. Areas where many Swedish industrial and manufacturing companies are currently investing or taking their first steps.

“I enjoy connecting the dots between data, product information, configuration, and customer experience – and guiding organisations through the practical steps needed to build scalable B2B commerce solutions in the Nordic market,” Markus says.

With a strong understanding of both B2B operations and digital ecosystems, Markus strengthens IMPACT Commerce’s growing footprint in Sweden – and supports clients on the path towards more mature, modern, and commercially effective digital commerce.