Strengthened B2B focus with new Commercial Director
B2B businesses struggle to align digital strategy with commercial growth. Zorica Nielsen, new Commercial Director, bridges that gap with 25 years of experience in building digital and business transformation.
I get fired up when we grow together. When strategy, IT, and delivery act as one team, that’s when trust builds, ideas spark, and results start to matter.
Real growth demands more than ambition and good intentions – it requires expertise and execution. Someone who understands both the commercial landscape and the digital transformation journey.
With a career spanning from SAP, NNIT and Deloitte, she has helped B2B companies turn digital investments into measurable business outcomes. Her track record includes leading high-stakes engagements, building new business units from scratch, and transforming underperforming relationships into strategic partnerships.
“Zorica is exactly what businesses need to grow. Her drive and devotion to understand what customers need is outstanding. Her ability to solve business problems and connect with people is valuable for both customers and IMPACT,” Senior Partner, Sverre Vedel Nielsen, says.
I challenge the status quo, not for the sake of it, but to discover and unlock potential. Great work happens when we work side by side with trust, shared goals, and dare to aim higher
Building partnerships that drive results
One thing that stands out is her ability to build long-term relationships that deliver impact. Whether as consultant or as leader, she is known for turning challenges into opportunities.
Her fluency in critical enterprise systems – SAP, ERP, AMS and CRM – gives her the needed insight of the operational complexity B2B companies face. But what truly sets her apart is her customer centric approach.
“I’m a human working with other humans. I love identifying where digital creates commercial advantage and connecting customers with the right experts to make it happen,” Zorica Nielsen says.
Your growth is her priority
The new B2B Commercial Director is deeply invested in understanding your unique challenges. Her curiosity and deep focus on outcomes bring teams and project groups together around shared business goals.
She thinks like an architect in the customer’s world – connecting needs with potential, business with tech, and people with purpose.
“The ability to help B2B businesses grow through digital strategy gains a new dimension with Zorica. Her background and experience are extensive, and she excels at driving the commercial agenda,” Sverre Vedel Nielsen says.
She sees significant untapped potential in B2B – legacy systems and processes that constrain growth. The answer lies in strategic digital investment, and Zorica is focused on helping companies capture that opportunity.
“I challenge the status quo, not for the sake of it, but to discover and unlock potential. Great work happens when we work side by side with trust, shared goals, and dare to aim higher,” Zorica Nielsen says.
Our new B2B Commercial Director is looking forward to engaging with companies ready to grow through digital excellence. Zorica is eager to build on the unique position IMPACT Commerce already holds and to partner with new and existing customers who want to transform their commercial performance.
Want to work with Zorica?
Just give her a call!
