PWT is now live on Bloomreach & Databricks
A flexible, future-ready setup, designed for scale, speed, and smarter use of data.
PWT has officially launched its new marketing platform, built on Bloomreach and Databricks. This marks the first major milestone in a larger shift toward a more data-driven and scalable marketing strategy, designed to reduce complexity and increase flexibility across brands and markets.
The goal from the start was clear: create a setup that gives marketing teams more control, fewer dependencies, and better tools for personalisation, without needing heavy development resources.
That setup is now live, with a composable, multi-brand, multi-domain platform that makes it possible to:
Launch and optimise campaigns faster, with the ability to react in real time and scale across brands and markets.
Use unified data to personalise communication for each market and brand, ensuring relevance for every customer touchpoint.
Turn centralised data into actionable insights that drive retention, cross-brand engagement, and higher customer lifetime value.
IMPACT really understands our business and what we’re working towards. The collaboration has been close from day one, with a strong mix of skills and great energy on both sides. It’s been a true team effort, and the result reflects that.
Laying the Foundation for Smarter Marketing
With the platform up and running, focus now shifts to activating the data, gaining insight into customer behaviour, and exploring new ways to personalise and optimise at scale. Internal training and change management are already underway to support this shift.
PWT Group is behind five strong menswear brands and a wide network of retail and online channels. With more than 130 stores across Denmark, a growing e-commerce presence, and over 700 independent retail partners in 27 countries, PWT delivers quality fashion at a fair price – anytime, anywhere.
Headquartered in Aalborg, the group includes brands Lindbergh, Jacks Sportswear Intl., JUNK de LUXE, Bison, and Morgan, and operates well-known chains like Tøjeksperten, Brothers, and Wagner. PWT employs more than 400 people and is owned by PWT Management and external investors.
Want to personalise at scale without adding complexity?
Reach out to Stefan. He’ll help you explore the right setup for your business.
