Omnichannel Insights Breakfast: Lead the way in Omnichannel

Catch up on the latest omnichannel insights at our breakfast event in Stockholm. Tailored for decision-makers and tech leaders, this event offers expert analysis, case studies, and networking opportunities.

Missed our Omnichannel Events back in May? Here’s your chance to catch up on the latest insights!

Join us on October 24, 2024, in Stockholm for a breakfast event where you’ll gain valuable insights and inspiration from the Omnichannel Index 2024, created in partnership with IMPACT Commerce and Google.

Our keynote speaker, Peter Hestbæk from Matas—one of Denmark’s leading omnichannel players and the owner of KICKS—will share examples of how omnichannel strategies can either propel a brand to success or lead to unforeseen challenges. He’ll also discuss an advanced, data-driven omnichannel attribution model that tracks the customer journey from online interaction to in-store purchase.

In addition, we’ll explore key findings and insights from the Omnichannel Index 2024, offering you a deep dive into performance, trends, and tendencies within the Swedish market. This includes an in-depth look at the assessed brands and retailers featured in the index.

Connect with industry leaders and tech professionals as we analyse case studies and expert insights, all designed to equip you with actionable strategies to enhance your omnichannel approach.

Check the list below to see if your company is represented or to identify competitors you’d like to benchmark against.

List of the 101 Swedish brands and retailers featured in this year's Index:
A

Acne Studios | Akademibokhandeln | Apotek Hjärtat | Apoteket | arkenzoo.se | Arket – SE

B

Bauhaus – SE | Beijer | Bik BOK | Biltema – SE | Björn Borg | Bolia – SE | Brothers | Byggmax – SE

C

Carlings – SE | Cervera | Change – SE | chilli.se | Clas Ohlson – SE | COS – SE | Cubus – SE

D

Deichmann – SE | dinsko | Dressmann – SE

E

Elgiganten – SE | Elon – SE | EM Home Interior

F

Filippa K

G

Gant | Gina Tricot – SE | Granngården | Gudrun Sjödén

H

H&M – SE | Hemtex | Hifi Klubben – SE | Hornbach – SE | Hunkemöller – SE

I

ICA | IKEA – SE | Indiska | Inetdata | Intersport – SE

J

J.Lindeberg | Jack & Jones – SE | Järnia | Jem & Fix | Jula – SE | JYSK – SE

K

K-Rauta – SE | Kappahl | Kicks – SE | Kjell & Company | Kronansapotek

L

Lager157 | Lagerhaus | Lekia | Levi Strauss | Lexington | Lindex – SE | Llyds Apotek | Lyko

M

MekoNomen – SE | MIO | Mobelmästerna | Monki

N

Naturkompaniet | NetOnNet – SE

O

Only – SE

P

Pandora – SE | Panduro – SE | Peak Performance – SE | Plantagen – SE | Polarn O. Pyret | Power – SE

R

Rituals – SE | Rizzo

S

Scorett | Skopunkten | Søstrene Grene – SE | Sova | Specsavers – SE | Stadium – SE | Stjärnurmakarna | Svenssons | Swedol | Synoptik – SE | Synsam – SE

T

Team Sportia | Teknikmagasinet | The Body Shop | Thule | Tiger of Sweden

U

Ur & Penn

V

Vero Moda – SE | Volt

W

Webhallen

X

XL-Bygg – SE | XXL Sport – SE

Z

zoo.se

Å

Åhléns

WHAT TO EXPECT

  • Expert Insights into the Omnichannel Index 2024: Discover the latest trends and key findings that are shaping the omnichannel landscape, with a special focus on the Swedish market.
  • Practical Case Studies from Leading Companies: Learn from successful omnichannel strategies and gain actionable insights that you can apply to your own business.
  • Networking Opportunities with Industry Peers: Connect with fellow professionals and build valuable relationships to help advance your omnichannel efforts.
  • In-Depth Market Analysis: Dive into the performance and trends of Swedish and international brands and retailers, and see how your company or competitors stack up.

Leave with the tools and strategies needed to elevate your omnichannel performance and drive innovation in your organisation.

When & Where

Date

October 24, 2024

Time

8.30am to 11.30am

Location

Salesforce, Sweden
United Spaces Waterfront
Klarabergsviadukten 63
111 64 Stockholm

Agenda

arrival and registration

08.30 – 09.00
Coffee and Breakfast bites will be ready for you upon arrival and registration.

welcome

09.00 – 09.05
Per-Mattias Nordkvist, Managing Director & Senior Partner at IMPACT Commerce, will kick off the breakfast event with an official welcome and state of the nation.

the omnichannel index 2024

09.05 – 10.00
Kasper Holst, CEO at IMPACT Commerce, will share insight and findings from the Omnichannel Index 2024 and give you a broader understanding of how the knowledge can be implemented in your strategy.

break

10.00 – 10.20
Short break, fresh coffee and networking with industry peers.

3 OMNICHANNEL SUCCESSES, 1 FAILURE

10.20 – 10.40

Peter Hestbæk, Head of Digital Sales & Marketing at Matas (owner of KICKS & Skincity), will share how omnichannel strategies can propel or challenge a brand. He’ll discuss a data-driven attribution model that tracks the customer journey from online interaction to in-store purchase, using three success stories and one failure to offer actionable insights for optimising your approach.

q&a

10.40 – 11.00

industry deep dives

11.00 – 11.30

speakers

Peter Hestbæk

Head of Digital Sales & Marketing at Matas (owner of Kicks & Skincity)

With more than 260 stores and 2.500 employees, Matas is Denmark’s largest retailer in health, personal care, and beauty. The company is also an omnichannel pioneer with a remarkable history of creating seamless customers experiences.

Peter has dedicated over 20 years to digital sales and marketing, and since Peter assumed the role at Matas in 2019, Matas revenue has quadrupled under his leadership and has become the second most popular webshop in Denmark. Matas is the owner of KICKS & Skincity

Per-Mattias Nordkvist

Managing Director & Senior Partner at IMPACT Commerce

With over 16 years of experience as a leading consultant, Per-Mattias has a deep understanding of commerce trends and digital experiences. He is a technology and business architect whose heart beats for this planet.

Kasper Holst

CEO at IMPACT Commerce

With over 26 years of experience as a leading consultant and partner, Kasper has a deep understanding of digital commerce and marketing. He is known for leading IMPACT with a vision to create excellent, cohesive commerce solutions and digital marketing results for companies across industries.

secure your spot

This event is specifically designed for C-level executives and senior leaders such as CEOs, CTOs, CIOs, Omnichannel Leads, VPs of Technology, IT Directors, and Head of Tech.

Please note that registrations from competing agencies or students will not be accepted.


This event is supported by our industry-leading partners:

What is the omnichannel index 2024?

Now, in its fourth edition and alongside our new partner Google, this year’s Omnichannel Index is set to be the biggest and most comprehensive omnichannel study in Europe to date.

We’re reviewing 6 countries, +350 companies and 70 touchpoints, resulting in more than 25.000 data points.  

Together with the brilliant minds at Google, we’re putting every phase of the buying journey under a microscope to shed light on top-performers, key learnings and strategic opportunities in omnichannel commerce – and we look forward to sharing and celebrating the results at our exclusive grand reveal events.