New York away: Your curated NRF 2027 experience
An invite-only NRF experience for Nordic commerce leaders – combining the world’s biggest retail event with a curated programme, real-world inspiration and four days with a hand-picked group of peers.
NRF brings more than 40,000 retail professionals to New York. The opportunity is huge – but so is the amount of noise.
We’re bringing together handpicked leaders from leading Nordic brands and retailers to experience NRF differently. We’ll help you navigate what matters, connect you with the right people and take the inspiration beyond the conference halls.
Expect curated NRF sessions, a New York Retail Safari, executive dinners, selected technology experts and plenty of time to exchange perspectives with peers facing many of the same opportunities and challenges.
We take care of the details. You focus on the people, perspectives and ideas worth bringing home.
The experience includes:
NRF Retail’s Big Show
Access to the world’s leading retail event
New York Retail Safari
A curated look at standout retail experiences across the city
Executive Dinner
An exclusive evening with fellow Nordic leaders
Selected NYC Experiences
Curated activities designed to inspire and connect
Hosted by IMPACT
A carefully curated programme throughout your stay
What you get from joining
Spend four days with senior commerce leaders from selected Nordic brands and retailers, with time to exchange experiences and discuss shared challenges.
We help you navigate the thousands of sessions, exhibitors and technologies at NRF, focusing the programme on what’s most relevant for the group.
Explore New York on a curated Retail Safari, meet selected technology experts and see how new commerce concepts are being put into practice.
NRF access, accommodation, dinners, Retail Safari and shared activities are all arranged as part of the programme – so you can focus on the experience and the people you’re there with.
Explore what’s next in commerce
Across NRF, our Retail Safari and conversations with the group, we’ll explore some of the biggest shifts shaping commerce:
01 AI & agentic commerce
How agents are changing discovery, decision-making and transactions.
02 The next commerce stack
The technology, data and architecture needed to move faster and prepare for what comes next.
03 The next customer experience
How leading retailers are rethinking relevance, loyalty and the role of physical and digital experiences.
9 January: New York MEET-UP
· Welcome to New York
· First connections with the group
10 January: NRF Retail’s big show
· Curated NRF programme
· Selected sessions and insights
· Executive dinner
11 January: New york retail safari
· Curated Retail Safari
· Behind-the-scenes inspiration
· New York experience
12 January: Nrf + closing conversations
· Final NRF sessions
· Closing conversations with the group
· Return/continue your stay
The programme might be subject to change.
Secure your seat for the NRF 2027 experience
Secure your seat and join a small group of Nordic commerce leaders for four curated days around NRF 2027. The experience includes:
· 3 nights’ accommodation in New York
· Access to NRF Retail’s Big Show
· Curated New York Retail Safari
· Executive dinner
· Selected experiences and activities
· Full IMPACT programme throughout the trip
Complete the form to secure your seat.