Musti chooses IMPACT Commerce to power its growth journey
The goal? To be able to respond faster to market changes, reduce time-to-market, and stay ahead in a competitive market.
We’re excited to share that we’re partnering with Musti Group, the leading Nordic pet care specialist with over 400 stores, to help it take the next big step in its growth journey. Operating across Finland, Sweden, Norway, Estonia, Latvia and Lithuania, Musti is already a dominant player in the pet care market, and is now setting its sights on becoming a true frontrunner in Europe.
To achieve this, Musti is executing a change programme with IMPACT Commerce to completely overhaul its omnichannel architecture and organisational operating model. The goal? To respond faster to shifting demands, reduce time-to-market, and stay ahead of the competition.
This isn’t just a tech project. It’s about building an organisation that thrives on agility and innovation. By overhauling our systems and processes, we’re ensuring we can meet customer needs faster and position ourselves as a leader in the European market.
EUROPEAN GROWTH POWERED BY SALESFORCE
With Salesforce at the core, we’re transforming Musti’s omnichannel operations to create a seamless, future-ready setup. The new solution integrates Salesforce Commerce Cloud, Service Cloud, and Order Management, supported by advanced Martech tools, personalisation capabilities, and PIM systems.
This project really highlights that Salesforce is much more than just a commerce engine – it’s a key enabler for omnichannel, connecting everything from customer journeys to backend operations and giving Musti the foundation it needs to grow.
WHY IMPACT COMMERCE?
After a competitive selection process at the European level, Musti chose IMPACT Commerce for our track record in delivering complex omnichannel solutions with speed and precision.
We chose IMPACT Commerce because of their proven expertise and ability to execute at a high pace. The team’s understanding of omnichannel and its technical capabilities were exactly what we needed to bring our vision to life.
Musti Group makes life easier, safer and more fun for pets and their parents. With 419 stores (own and franchise) and over 2,142 employees across the Nordics, the company is the leading pet care specialist in the region. In 2024, Musti reported net sales of €560 million.
Headquartered in Helsinki, Finland, Musti Group is listed on Nasdaq Helsinki and is part of Sonae Group – a Portugal-based multinational with a diverse portfolio spanning retail, telecom, real estate, technology and financial services. Sonae employs over 45,000 people and brings more than 60 years of experience in responsible growth and innovation.
Fast, flexible and built to scale
We build future-proof, high-performing digital commerce solutions by connecting Salesforce’s full cloud ecosystem – from Commerce to Service, Marketing to OMS.
