Modernising the Brand & Retail IT Architecture
A closed, intimate forum designed for open dialogue and genuine knowledge sharing among retail technology leaders.
As a CIO or CTO, you’re expected to reduce complexity, lower total cost of ownership, secure business continuity, and enable scalable AI readiness – all at once. This executive session addresses that challenge directly.
We’ll outline what modern, AI-ready architecture looks like in practice – driven by simplification, structural clarity, lower TCO, and operational efficiency.
The format is deliberately intimate to encourage honest exchange, practical trade-offs and peer-level insight, not polished presentations.
14 April 2026
10:00-13.00
7A, Strandvägen 7, 114 56 Stockholm
- A vendor-agnostic perspective on modern commerce architecture and structural AI readiness
- An AI trend report, tech radar and practical playbook, focused on where to act and how to capture quick wins
- How to simplify architecture, strengthen your data foundation and reduce total cost of ownership
- The seven must-dos shaping every serious omnichannel CIO roadmap in 2026
- Executive peer exchange with leaders facing similar transformation challenges
-
Optional AI readiness self-assessment with anonymised benchmark comparison
Format & speakers
Kasper Holst and Ask Ullerup will open the session by setting the perspective, sharing their experience from large-scale retail transformations and AI-driven commerce initiatives. They will introduce the key themes shaping architectural decisions in 2026 and outline the structural challenges many organisations are navigating.
Next up, we’ll host an intimate fireside dialogue with questions to the room and an open panel discussion. The focus is on real challenges, practical trade-offs and genuine knowledge sharing, not polished success stories.
Carl Borg leads IT and digital at Musti Group, the leading Nordic pet care specialist operating multiple brands across markets with ambitious growth plans and ongoing M&A activity.
He has been central to Musti’s transformation from a legacy-heavy architecture with growing operational risk to a modern, scalable omnichannel platform built to support six brands under one unified Salesforce environment.
In the panel discussion, Carl will share learnings from navigating a complex omnichannel programme – shifting from maintenance-driven IT to a foundation designed for scalability, innovation and long-term business value.
Kasper brings hands-on transformation experience from leading Retail & D2C organisations including:
GANT, Pandora, LEGO, Imerco, Jernia, Elkjøp / Elgiganten, ECCO, Salling Group.
His work focuses on architectural simplification, large-scale platform transformations and enabling structural AI readiness.
Ask brings experience from AI-driven commerce and digital architecture across:
ECCO, Bang & Olufsen, Elkjøp, nemlig.com, Moscord (AI-powered commerce).
His focus areas include AI transformation, modern data foundations and scalable omnichannel architecture.
Sign up to request your seat
