IMPACT & Go Autonomous enter strategic partnership

Accelerating revenue flow and decoupling growth from cost-to-serve are the new business imperatives for manufacturers and B2B distributors today. 

The partnership between IMPACT and Go Autonomous addresses the structural inefficiency at the heart of European B2B: while digital channels exist, 90% of B2B revenue remains human-facilitated, trapped in emails, PDFs, and unstructured data.

This reliance on manual intervention creates a “hidden factory” of administrative work that slows the order intake, cash conversion cycles, and allows competitors to capitalize on sluggish response times.

In an era where B2B complexity often hampers growth, the partnership between IMPACT and AI pioneer Go Autonomous represents a pivotal shift toward autonomous, agentic commerce,
enabling B2B enterprises to transform unstructured data into instant commercial action.

It moves beyond traditional “input-output” automation to deploy an Autonomous Execution Fabric – a layer that ingests unstructured demand, absorbs process variance, and converts it into instant commercial action within the ERP.

“Had we known, we would have started this transformation years ago.”

“It’s like getting a shortcut.”

Hear CEOs, CIOs, and CCOs tell about their experience with Go Autonomous:

engineered for complex enterprises with High transaction volumes

Go Autonomous is specifically engineered for complex enterprise environments where traditional automation fails because the process relies on “tacit knowledge” – the unwritten rules and context living in the heads of customer service representatives. Key segments include:

• Manufacturers & Industrial Leaders: Organizations where orders involve intricate line items, substitutions, and technical validation that typically require human “judgment” before entry into ERP systems.
• Wholesalers & Large-Scale Distributors: High-volume environments where “speed-to-quote” is the primary differentiator and where manual data entry errors directly erode margins.
• Customer Service-heavy Organizations: Enterprises looking to transform their service centers from “order takers” into high-value sales consultants by automating the manual “busy-work”.

Traceability and Safe Autonomy by Design

Beyond speed, the Go Autonomous platform introduces safe autonomy. Unlike “black box” AI, the platform creates a fully traceable execution layer that anchors every AI decision to enterprise data, ensuring adequate governance:

“Real enterprise autonomy requires trust. The platform’s architecture not only improves speed and reduces error rates but also ensures that every autonomous or human action is auditable. This strengthens governance across commercial processes, making compliance simpler by design,” Troels Bille Haugstrup adds.

Beyond operational efficiency, the Go Autonomous platform creates a future-ready layer that integrates effortlessly with existing IT landscapes. It provides a level of oversight that manual processes simply cannot match.

Together, IMPACT Commerce and Go Autonomous are building the infrastructure for autonomous B2B operations – powered by AI, designed for scale, and led by the best in the Nordics.

Why Go Autonomous Chose the Nordic B2B Leader

The decision for Go Autonomous to partner with IMPACT Commerce was driven by IMPACT’s position as the leading B2B commerce consultancy in the Nordics.

Implementing AI in complex enterprise environments requires more than just software; it requires deep domain knowledge and a proven track record of integrating commerce with core ERP systems.