How to Boost Your
Global B2B Sales & Leadgen
How do you build a scalable, digital international B2B marketing and sales setup that truly works across the world? Learn how Kompan significantly increased number of leads and its win rate globally.
Copenhagen · 24 November · 12:30-16:00
Aarhus · 27 November · 9:00-12:00
Danish company Kompan is the world’s leading playground manufacturer. They install more than 1,000 outdoor playgrounds and fitness areas worldwide every month and have almost doubled both revenue and EBIT between 2020 and 2024.
Yet behind these figures lie complexity, uncompromising digital execution, and close collaboration between B2B marketing and sales.
Join us when Kompan shares its most important experiences in strategically boosting digital B2B lead generation and sales performance globally.
24 November in Copenhagen and 27 November in Aarhus:
Why attend?
Because doing “a little more of the same” is no longer enough. Kompan shows the way for how a B2B company can scale internationally while at the same time significantly strengthening sales performance.
You will gain honest insights, concrete examples and strategic approaches that can be applied directly within your own organisation.
It is about understanding how marketing and sales work best together, and how technology and structure can create a higher win rate across borders.
Who should attend?
This event is relevant for anyone working with
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Marketing, sales leadership or business development in a B2B company
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Sales digitalisation and proposal processes
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Lead generation, funnel management and sales nurturing, both locally and globally
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Or if you want inspiration on how to organise international marketing and sales collaboration with real impact
You don’t need to be in the playground industry to benefit, but you should be curious about how to drive growth with structure and scalability at the core.
Thomas has 15 years of experience in strategic business growth, business cases, and B2B marketing. He advises and supports B2B companies in their daily transformation towards a digital and data-driven future by aligning people, processes, and technology.
As Head of Digital & Acquisition Marketing at KOMPAN A/S, Tobias Brandt drives the digital strategies that connect global audiences with Kompan’s playful universes and innovative solutions. Based in Odense, he leads the Group Digital team with a sharp focus on performance, creativity, and cross-functional impact.
As Group Sales Excellence Lead at KOMPAN, Jesper Englund Hansen is responsible for driving strategic initiatives across markets that support growth and professional sales processes in the respective sales teams. AI and digitalization play a crucial role in ensuring effective global implementation.
Few people know that a playground and outdoor fitness manufacturer from Funen is today the global market leader. Kompan is a Danish growth success story with sales and projects around the world – and an organization that has refined the collaboration between marketing and sales across countries, cultures, and systems.
Since 2020, Kompan has partnered with IMPACT Commerce to build and continuously optimize its international lead generation setup.
