Conference

Conversionboost conference 2025

Learn from CRO experts and top brands like GANNI, Elkjøp, and Husqvarna, connect with 200+ peers, and get actionable insights to boost your digital success.

Apply for a free ticket
Events

Are you making the most of your website’s potential to convert visitors into customers? Find out how at Conversionboost 2025, Scandinavia’s must-attend event for mastering conversion rate optimisation and data-driven e-commerce strategies.

Back for its 12th year, this conference brings together 8 industry-leading speakers from top brands like GANNI, Elkjøp (Elgiganten), and Husqvarna.

When & where?
Date

March 18, 2025

Time

08:00-16:00

Place

Industriens Hus, H. C. Andersens Blvd. 18, 1553 København

This year, we’re offering a limited number of free tickets to a select group of people. We’re keeping it exclusive – primarily for manager- and C-level professionals working within e-commerce, digital, customer experience, performance marketing, and related fields.

Apply for your free ticket below, and we’ll get back to you soon.

Apply for a spot

8 Speakers


Single track, all in english
Lucia van den Brink
Experimentation Enthusiast & Consultant.
Ruben de Boer
Lead Conversion Manager at Online Dialogue.
Craig Sullivan
Optimiser of everything.
Monika Tamics
Digital Product Director, GANNI.
Andreas Cederblad
Growth Manager at Husqvarna.
Erin Weigel
Principal Designer & author of "Design for Impact".
Julia Paulsen
Director E-Commerce Nordics, Elkjop.
Juliana Jackson
Associate Director Data and Digital Experience at Monks
Agenda

08:00: Doors open · Pick up that name tag

09:00: Welcome by your host, Ole Gregersen.

09:20: The Experimentation Mindset: How We Excel at Websites but Overlook Our Organisation by Lucia van den Brink, Experimentation Enthusiast & Consultant.

10:00: More winning experiments by embracing diversity by Ruben de Boer, Lead Conversion Manager at Online Dialogue.

10:40: First break – Let’s meet the CROmmunity

11:00: Experimentation AI: A new kind of intelligence by Craig Sulliva, Optimiser of everything.

11:40: From Zero to Optimised: GANNI’s CRO Evolution Story by Monika Tamics, Digital Product Director at GANNI.

12:10: Lunch break in the atrium.

13:10: Husqvarna case presented by Andreas Cederblad, Growth Manager at Husqvarna.

13:40: Design for Impact: Rally Your Team Around a Process that Drives Growth by Erin Weigel, Author of “Design for Impact”. Principal Designer

14:20: Afternoon break

14:50: How AI and Always-Be-Testing make the Peak work by Julia Paulsen, Director E-Commerce Nordics, Elkjop.

15:20: Stop Selling the Dream: Proving AI’s Worth in CX by Juliana Jackson, Associate Director Data and Digital Experience at Monks

16:00: CROmmunity drinks in the atrium by Sitespect

Request a spot at Conversionboost Conference 2025


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