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Strategy

Type
Articles
Here are the 4 biggest unified commerce mistakes B2B companies make
The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.
17. November 2022
Changing commerce
for the better.
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