Beyond the basics:
12 ADVANCED BENEFITS OF AI-POWERED PIM SYSTEMS
From days to minutes: How modern AI transforms PIM systems with real-world results from GANNI and Sports Group Denmark.
When Sports Group Denmark reduced their product content preparation time from two months to just a few days, they didn’t just improve efficiency – they fundamentally transformed how modern businesses approach product information management (PIM).
“It used to take us two months to prepare product content for every season. Now, with AI, PIM, and automation, we can be ready in a few days.”
– Bjarne Jeppesen, CEO, Sports Group Denmark
TRANSFORM YOUR BUSINESS
Based on real implementations and measurable results, here’s what AI brings to PIM systems:
The most dramatic benefit isn’t just speed – it’s the complete transformation of workflows. Sports Group Denmark’s journey from 2-month preparation cycles to mere days represents a 30x improvement in time-to-market.
This isn’t achieved through simple automation but through intelligent AI that understands context, maintains brand voice, and adapts to different markets simultaneously.
Key capabilities:
- Generate 2,000 product descriptions in hours instead of weeks
- Maintain consistent brand voice across all content
- Automatic adaptation for different markets and languages
- Human-in-the-loop validation ensures quality without bottlenecks
GANNI’s implementation across 33 markets and 6 languages showcases how AI doesn’t just translate – it localises. The system understands cultural nuances, local preferences, and market-specific terminology, creating content that resonates with each audience while maintaining brand consistency.
AI doesn’t just fix errors – it prevents them. By analysing patterns in your product data, AI can predict and prevent quality issues before they impact customers. This proactive approach has shown to reduce data quality incidents by up to 85% in mature implementations.
Proactive features:
- Anomaly detection catches outliers before publication
- Pattern recognition identifies incomplete product information
- Automatic suggestions for missing attributes based on similar products
- Real-time validation against business rules and compliance requirements
AI transforms PIM from a repository into an intelligent content orchestrator. It understands which content performs best on which channels, automatically adapting product information for Amazon, your website, social media, and B2B portals – each with optimised content that drives conversions.
GANNI’s 15% increase in online conversion rate came from their comprehensive digital transformation, with AI-powered product enrichment playing a key role.
By analysing customer behaviour and preferences, it helps tailor product information display, emphasising attributes that matter most to each customer segment.
With 94% accuracy in commodity code classification achieved in just 0.3 seconds, AI eliminates one of the most tedious and error-prone aspects of product management. This extends beyond HS codes to include regulatory compliance, sustainability certifications, and market-specific requirements.
Beyond basic image tagging, modern AI extracts rich product attributes from images – colours, patterns, styles, and even emotional attributes. This visual intelligence feeds back into your PIM, creating more complete product profiles without manual input.
GANNI’s 30 percentage point improvement in in-store inventory accuracy showcases how their digital transformation, including AI-powered PIM, extends beyond content. By analysing product performance data, seasonal trends, and market signals, AI helps predict demand and optimise inventory distribution.
Unlike traditional automation, AI-powered PIM systems learn from every interaction. They understand which product descriptions drive sales, which attributes customers search for, and which content formats perform best – continuously optimising without manual intervention.
Modern AI transforms PIM into a central intelligence hub that serves multiple departments. Marketing gets conversion-optimised content, sales receive competitive intelligence, and operations gains supply chain insights – all from the same enriched product data.
PIM serves as the ideal starting point for building your comprehensive Company AI. The structured data, clear metrics, and immediate ROI make it perfect for training AI that can later expand to customer service, sales support, and marketing intelligence. Organisations that start their AI journey with PIM create a competitive advantage that extends far beyond product management.
AI agents and protocols like MCP (Model Context Protocol) enable natural language interaction with your PIM.
Instead of complex queries and filters, teams can simply chat: “Find products missing sustainability info” or “Generate descriptions for our new collection emphasising eco-friendly materials.”
This democratises access to product data and accelerates decision-making across the organisation.
“Before, our back office was constantly chasing product data across departments. Now, everything is centralised and accessible.”
— Mette Ammitzbøll Jeppesen, PIM Specialist, Sports Group Denmark.
The future is already here
The question isn’t whether to integrate AI with your PIM system – it’s how quickly you can start. Organisations already leveraging these advanced benefits are pulling ahead, creating competitive advantages that compound over time.
As Sports Group Denmark discovered, the transformation from months to days isn’t just about efficiency – it’s about reimagining what’s possible. When product information flows intelligently across your organisation, enhanced by AI that understands context and intent, you’re not just managing products anymore. You’re orchestrating experiences that drive growth.
Want to learn how to leverage your PIM system?
Sivert Kjøller Bertelsen, IMPACT’s PIM and Master Data Director, is ready to help you.
