Transforming the Food industry Through Digital Innovation
We help businesses navigate the evolving food industry, enhancing their competitiveness and driving meaningful impact through digitalisation.
From surging demand to fractured supply chains, COVID tested and transformed the food industry like never before. This disruption compelled businesses to accelerate their digital efforts.
In this increasingly digitalised and data-driven landscape, the real winners will be those that succeed in transforming customer experiences into digital ones, harnessing data for personalisation, and innovating operations to meet– and ideally shape – consumer preferences.
Innovating the Future of Food, One Solution at a Time
We bring the full force of our talent and expertise to drive your digital transformation in a food industry ripe for change.
Four KEY ISSUES FACING THE FOOD INDUSTRY
Every day, we help companies across the food industry by providing actionable solutions to a host of different problems. However, four issues prove especially persistent – for leaders and followers alike.
Competition has always been fierce, but the pandemic forced the somewhat slow-moving food industry to skip five years into the future of digitalisation almost overnight. Such leapfrogs obviously put massive pressure on everyone along the value chain.
In a rapidly changing digital channel landscape, consumer demands develop just as quickly, if not quicker. For that reason, truly future-fit solutions require continuously investing in understanding and serving your customers at an individual level. This takes high-performing digital platforms, smooth processes, and effective use of data.
To combat the rising costs of inflation, energy and transportation – not to mention the costly inefficiency they generate – companies in the food systems must transform into smarter versions of themselves.
A healthy appetite for change will come in handy here, as the solutions demand a willingness to rethink and sometimes radically change processes – all while relying on levers such as digitalisation, data and AI.
What was the CO2 footprint of the meal you just ate? Its place of origin? And how did it get here? If you can’t provide your customers with precise – and credible – answers to such questions, odds are they’ll turn to someone who can.
Bringing information to the frontline, where your customers can easily find it, is key to making sustainability strides and lowering our CO2 footprint. But delivering on these measures requires investing in advanced analytics and reporting.
Many companies struggle to secure high-quality data, leading to poor data usage. Transitioning to a CDP, the pinnacle of customer data capture and activation, is crucial for linking data to products, meeting demand and attracting new customers.
If you’re looking to ensure that your data is up to date, available, actionable and compliant with both EU and local ESG regulations, there are plenty of solutions out there. Setting up efficient PIM, DAM, data integrations and smart processes can help streamline your efforts and unlock commercial opportunities.
Insights from the omnichannel index 2024
In the Omnichannel Index 2024, the grocery category scores an average of 40% across the 70 touchpoints of the five phases in the customer journey analysed in the index, highlighting significant untapped opportunities.
What sets the omnichannel journey for grocers apart is the high frequency of repeat purchases and the strong focus on loyalty, often linked to price sensitivity.
Therefore, it’s no surprise that 100% of grocery retailers and brands offer customer-facing apps to boost loyalty and increase customer lifetime value – and in every case, these apps provide clear benefits and rewards, delivering added value to customers.
Want to explore how you can lift your omnichannel strategy?
TURNING CHALLENGES INTO OPPORTUNITIES
As the food industry evolves, we’re committed to changing it for the better. By building scalable, flexible, and resilient tech architectures and commerce infrastructures, we empower you to challenge the status quo.
Our solutions connect ecosystems for mutual growth, enabling seamless integration across every stage of the food system value chain – helping you engage both existing and new customers.
We take a 360-degree view of food systems to equip clients for lasting success, regardless of their current stage of development. Our services span six areas:
Positioning yourself for market leadership in the food industry will take strategic collaborations across the value chain and a readiness to seize opportunities in emerging channels.
Our approach isn’t just about winning new channels; it’s about enabling global expansion. With our expertise, businesses can seamlessly navigate complexities and unlock their worldwide growth potential.
Food companies sometimes struggle to get to know their customers. Taking an insights-driven approach to food systems can help you gain a better understanding of your customers’ wishes and needs.
We help companies in the food industry adopt an omnichannel approach that enhances their reach and their ability to maintain fruitful contact with existing customers, both offline and online.
The food industry is quickly realising just how much potential customer portals, commerce, PIM, AI, and customer data management hold – and how these solutions can help boost loyalty and drive success.
Across all our European offices, we keep a close watch on the tech frontier to help you keep up with and make the most of accelerating technological changes.
Demand forecasting, supply chain management, food safety and traceability, companies in the food industry have enough on their plates.
Addressing these challenges requires a combination of technological innovation, strategic planning, and collaboration across the food industry ecosystem. Our job is to provide you with an overview through robust, scalable, and secure digital solutions.
Data-driven solutions hold the key to changing our food systems to the better. Finding this key depends on – you guessed it! – the quality of your data.
The better the data, the better the knowledge of your customers, and the better the personalisation. Once you truly know your customers, you’re much better equipped to cater to and even foresee their needs.
Asking the right questions is key to successful partnerships. In the end, the answer to what you want and what we want to achieve is the same: progress for your business.
No matter where we start, digital sets the agenda. Together with you, we design roadmaps for extensive digital transformation journeys, all aimed at radically improving both customer experiences and business processes.
Hungry for more insights?
Discover the Next Step in Your Digital Journey
Reach out to Ask, CTO and Management Consultant at IMPACT Commerce, to assess your digital maturity and explore new opportunities.
From benchmarking your omnichannel performance to enhancing your app strategy or maximising customer data, Ask is ready to help with whatever digital needs you might have.
