Dagrofa Foodservice partners with IMPACT Commerce

Dagrofa Foodservice, a market leader in the Danish B2B food service sector, and IMPACT Commerce, have joined forces to drive an industry-leading digital transformation in the food service sector.

CUSTOMER-CENTRIC DIGITAL TRANSFORMATION

Dagrofa Foodservice aims to be the best partner in the food service sector – from canteens to Michelin restaurants. Its strategy to make this a reality? Best-in-class, customer-driven digitalisation.

We’ll assist Dagrofa Foodservice’s division in implementing digital transformation as part of its “#FremgangSammen” (Forward Together) strategy, creating next-level, hyper-personalised and seamless experiences throughout the entire customer journey.

The goal is to increase revenue, reduce churn and foster industry-leading customer-supplier relationships.

Our strategy is all about customer-centricity. That means providing excellent quality and the strongest customer experience across all touchpoints. Our industry is transforming in fast and exciting ways, and our new digital strategy, supported by IMPACT Commerce, will play a pivotal role in being at the front of that transformation,

Niels Miles FrandsenCEO at Dagrofa Foodservice

TAILORED EXPERIENCE FOR EVERY CUSTOMER

Together, we’ve developed and implemented a brand-new e-commerce platform alongside a new marketing automation solution, customer data platform, advanced data analytics and AI capabilities. This enables Dagrofa Foodservice to continuously roll out new services, products and communications to meet the unique needs of each customer.

This includes improving customers’ day-to-day business through features like fast commerce, personalisation, and exceptional service experiences. On top of that, we’re empowering Dagrofa’s advisors to provide more relevant, data-driven advice when they visit restaurants and kitchens in-person by harnessing the power of data insights and digital tools.

Partnering with IMPACT Commerce has been key to fast-tracking our digital commerce transformation. Their cross-functional capabilities within business strategy, customer experience, marketing, IT architecture and harnessing data makes them an innovative ally for bringing our goals to life,

Martin WiesenerCIO at Dagrofa

SHAPING THE FUTURE OF FOOD DELIVERY

We’re fully underway with building an advanced commerce experience in collaboration with Dagrofa Foodservice and Dagrofa Group IT, laying the foundation for a major transformation in the future of food delivery.

A key highlight so far has been our detailed customer journey mapping, based on countless customer interviews and real-life experiences of Dagrofa Foodservice’s delivery and account management teams, whom we joined for a ride-along.

Additionally, we’ve introduced exceptional marketing automation capabilities combined with advanced analytics and cutting-edge AI, which have already begun showing promising results and feedback in 2023.

B2B digitalisation is not a ‘someday’ thing anymore, it’s happening now – and Dagrofa Foodservice is at the forefront of that change. Their relentless desire to create a superior customer experience and eagerness to harness all the best that digitisation brings, makes it a pleasure to craft the future of commerce together, building the change,

Ask UllerupCTO at IMPACT Commerce
...and it's benefitting the bottom line!

In 2023, Dagrofa Foodservice achieved an annual result of €5.4 million, corresponding to an increase of 4% compared to the previous year.

Learn more in Dagrofa Foodservice’s recent press release.

Want to learn more about how we’re empowering B2B growth through digitalisation?

Get in touch with Ask. He’ll tell you all about it. 

TAILORED DIGITAL EXPERIENCE FOR EVERY CUSTOMER

Together, we’ve developed and implemented a brand-new e-commerce platform alongside a new marketing automation solution, customer data platform, advanced data analytics and AI capabilities. This enables Dagrofa Foodservice to continuously roll out new services, products and communications to meet the unique needs of each customer.

This includes improving customers’ day-to-day business through features like fast commerce, personalisation, and exceptional service experiences. On top of that, we’re empowering Dagrofa’s advisors to provide more relevant, data-driven advice when they visit restaurants and kitchens in-person by harnessing the power of data insights and digital tools.