Tøjeksperten
DATA-DRIVEN MARKETING GETS RESULTS
Conversion is increasing, as is customer loyalty. Ongoing investments in digital marketing give the PWT Group results on the bottom line.
2.5 minute read
PWT Brands, Tøjeksperten, Wagner, Lindbergh, Bison og Junk de Luxe
Mens clothing chain in Denmark
+196 stores
Bags made from 100% recycled plastic
1968
Salesforce
DIGITAL MARKETING.
MEASURABLE RESULTS.
Tøjeksperten has used their data to increase sales through smart digital marketing activities. The solution is based on Salesforce and demonstrates how an established business can develop with digital marketing.
Digital marketing has been systematized. This has resulted in an increase in conversion and customer loyalty, resulting in measurable results for the PWT Group on the bottom line.
47%
Increase in online revenue
34%
Increased conversion rate
34%
Increase in collect-at-store purchases
HOW CAN DIGITAL MARKETING DEVELOP AN ESTABLISHED BUSINESS?
For several years, we have collaborated with Tøjeksperten in several digital disciplines. Among other things, we help the menswear retailers to carry out all their digital marketing.
The challenge is to use data to continuously increase sales through activities from digital marketing.
MARKETING
SYSTEMATIC
Tøjeksperten has taken their digital marketing to a new level:
- Increased investment in email marketing
- Increased investment in AdWords
Digital marketing has been systematized, giving measurable results. Thus, Tøjeksperten has increased its conversion, both from email campaigns and AdWords. This applies to both the general conversion and during sale campaigns, for example.
For many years, we have been working to strengthen our digital marketing initiatives. The collaboration with IMPACT has been extremely successful and has produced very satisfactory results.
CLOSE PARTNERSHIP.
FAST RESULTS.
Our close and trusting partnership creates the optimal opportunities to develop Tøjeksperten’s digital marketing.
We help the menswear retailer with their entire digital presence and are responsible for managing their digital marketing budget and conducting their campaigns.
Our unique close cooperation with Tøjeksperten means that we have a great deal of insight into their customers and their needs. We have focused on meeting users on an equal footing and providing them with a thoroughly tested shopping experience. This continuously gives good results.
THE WHOLE PACKAGE
WE HELP PWT GROUP WITH:
- Customer data analysis
- Split tests
- Strategy and media planning
- Best practice implementation
- Customer club management
- Product page and check-out flow optimizing
TARGETED EMAIL CAMPAIGNS AND ADVANCED ADWORDS
Through optimized product pages and a user-friendly check-out flow, Tøjeksperten increases its conversion rate. The tried-and-tested buying experience means that customers get all the information they need during the purchase.
At the same time, the menswear retailer gets a high return on their email campaigns. The customer clubs are growing. And customer loyalty is increasing.
The benefits of the analyses are a more systematic organization of AdWords. Through structured work with content and technical SEO, the organic reach has been boosted.
RELEVANT EMAIL CREATES VALUE FOR CUSTOMERS
With a goal of creating loyal customers and increasing the value of each individual customer, Tøjeksperten has set up trigger emails that influence the customer via different touch points throughout the customer journey.
Each trigger email is based on data, so that the individual customer is only presented with relevant content. This creates value for both the customers and for Tøjeksperten.
CONVERSION RATE RISES
EXPENSES FALL
By working purposefully with data, the menswear retailer has increased the return on their marketing investments.
THE NUMBERS SPEAK FOR THEMSELVES:
Increase in online revenue
Increased conversion rate
Increase in collect-at-store purchases
Would you like to know more about the project?
Then get in contact with Torben. He can tell you the entire story.
