STRATEGIC TECH OPTIMISATION FOR OMNICHANNEL SUCCESS
Discover Elkjøp Nordic's journey to omnichannel excellence through strategic tech optimisations that elevate customer experiences and operational efficiency.
UNIFIED CUSTOMER EXPERIENCES ACROSS ALL CHANNELS
Elkjøp Nordic, also known as Elgiganten and Gigantti, is committed to delivering truly seamless and exceptional omnichannel experiences across all customer touchpoints.
To support this strategic goal, the electronics retailer had already invested heavily in its e-commerce tech stack but recognised the need for a partner to ensure that its setup was fully optimised.
It’s important to make sure that the tech stack choices we made previously are still applicable in today’s environment. We want to be able to respond even faster to customer requirements, including giving our back office the best tools to support the end consumer.
The challenge was not to replace the existing tech stack but to strategically enhance it to boost technical performance, customer experience and operational efficiency.
FINETUNING THE TECH STACK FOR SUPERIOR PERFORMANCE
Optimisation might sound simple, but it’s far from it. To achieve Elkjøp Nordic’s strategic goal of a seamless omnichannel experience, we had to tie together platform, store, and customer data.
Taking a data-driven approach, we assessed Elkjøp Nordic’s omnichannel commerce setup to improve efficiency and processes – and to leverage data to provide the best-in-class personalised experiences consumers are looking for.
This included a deep dive into its tech stack assessing and evaluating integrations, search engines, personalisation tools, content management systems, e-commerce functionalities, promotion tools and frontend.
Based on the tech-assessment, along with interviews and insights from the Nordic e-commerce team, content team and the top management, we proposed a strategic digital roadmap for future improvements.
The roadmap consists of suggestions for new systems and architecture, as well as proposals for maximising the value of existing systems without significant investments. It also includes a gap analysis of where the market leaders stand and how Elkjøp Nordic can bridge that gap by creating a more personalised, better-performing website and more efficient operations.
THE POWER OF LOCAL INSIGHTS
Elkjøp Nordic operates in four key markets: Norway, Sweden, Denmark, and Finland. As a main part of the discovery phase, we mapped the local landscapes and interacted with local editors in each market. By listening to their processes and understanding their operational needs, we developed and proposed a strategic digital roadmap for future developments.
Rather than making assumptions about end consumer behaviour or the competitive landscape, we base our recommendations on firsthand insights. By integrating our local market knowledge with our commerce tech stack expertise, we've helped Elkjøp Nordic to build a roadmap to optimise its IT architecture for omnichannel excellence.
Elkjøp’s commitment to enhancing its omnichannel experience is clearly paying off. Among more than 350 companies assessed in the Omnichannel Index 2024, Elkjøp (Elgiganten in Denmark and Sweden, and Gigantti in Finland) stands out as a top performer across both categories and countries.
Curious to see how they compare to others? Download the Omnichannel Index 2024 to explore the full insights.
Is your tech stack fully optimised?
Reach out to Stian to explore how you can enhance and fine-tune your existing setup for maximum performance and efficiency.
