Articles and guides

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Demo: Use AI for product enrichment, safely and efficiently

Integrating AI into your PIM system can streamline your entire product content management process, reducing manual tasks, improving data accuracy, and enabling you to deliver high-quality content at scale.

Lift your digital B2B strategy with these 5 omnichannel tactics

In an increasingly complex and digitally driven marketplace, B2B businesses must adapt to evolving buyer expectations and tech advancements. The omnichannel strategy, once predominantly associated with direct-to-consumer brands, now offers critical lessons for the B2B sector. And time is of the essence.

The digital makeover: Three insights shaping the future of manufacturing

The manufacturing industry is at a turning point. To stay ahead, businesses must adapt to rapid technological advancements and embrace a culture of change.

3 steps to maximise your Google Ads performance

Are you finding it hard to align your online and offline strategies? Or dealing with separate KPIs and siloed teams? The key to unlocking growth is treating your channels as a united force. By using data from your stores in your performance marketing, you can create a powerful growth engine.

5 key learnings from leading omnichannel brands and retailers

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

Choosing the right resale model for your brand

We’ve put together a comprehensive whitepaper to help guide you in choosing the right resale model for your brand – from selecting the ideal operational model and deciding which products to offer, to choosing the most effective technology and determining fair prices for both sellers and buyers. We’ve got you covered.

Web accessibility: The need for inclusive digital solutions

Most businesses understand the importance of accessibility but overlook the benefits of a proper strategy. This piece explains why every business should strive for an accessible digital solution to comply with the law, enhance customer experience, gain a reputation as an inclusive brand, and expand market reach.

Crafting excellent user experiences: a guide to seamless design systems

Learn how a unified design system can provide a structured approach for a seamless and user-centric digital experience. Dive into essential considerations, experience principles, and practical tips for successful implementation

Navigating digital demands: Your guide to B2B commerce success

If you’re a B2B company navigating the realm of digital commerce, read on as Kasper Knudsen, Senior Client Director at IMPACT Commerce, guides you through the steps you need to follow to make your transformation a success.

7 ways AI revolutionises commerce and transforms customer experiences

From enriching product descriptions and enhancing customer experiences to automating inventory management and predictive insights – in this guide, we explore seven ways in which AI can supercharge your commerce setup.

6 tips for boosting your digital design process with AI

Uncover six ways in which digital designers can apply AI to optimise their workflows, automate manual tasks, and foster a better space for creativity – all while highlighting useful AI-powered programmes.

Five strategies for B2B companies to get more value from their customer data

Explore five strategic approaches for B2B businesses to harness their customer data effectively, boosting profit margins and enhancing customer experiences.

Sustainable Commerce: 3 approaches to retail success in 2024

Explore the three strategic approaches that brands and retailers can implement to achieve a more sustainable digital practice – without compromising profitability.

Developing a powerful loyalty programme in 9 steps

Empower your brand with a successful loyalty programme using our 9-step framework, designed to simplify the process of building lasting customer relations.

8 benefits of Integrating AI into Your PIM System

The key to successful AI implementation lies within your PIM system. Why? Because when it comes to AI, data is paramount. Discover eight benefits of using your PIM system as the foundation for AI.

Empowering product data: The dynamic duo of AI & PIM

Explore how the dynamic duo of AI and PIM can revolutionise your business. The twist? The article is written entirely by AI itself!

Unlocking the power of accessible digital solutions

Discover the immense benefits of website accessibility and how it can transform your business. Learn about common misconceptions, the legal landscape, and practical steps to create an inclusive website experience.

Here are the 4 biggest unified commerce mistakes B2B companies make

The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.