Articles and guides

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Building loyalty and personalisation at scale

In today’s crowded market, customer loyalty has become an important differentiator. With rising advertising costs and fierce competition, successful loyalty strategies need to go beyond points and perks – they must create meaningful, memorable experiences that keep customers coming back.

Unify your customer data and deliver better experiences with a CDP

Today’s customers interact with brands in more ways than ever before – browsing websites, scrolling social media, reading emails, and visiting physical stores. In fact, 73% of shoppers are omnichannel shoppers (IMPACT Commerce & Google’s 2024 Omnichannel Index). They expect seamless, personalised experiences across all these touchpoints.

Calculate Customer Lifetime Value and boost your marketing ROI

In today’s competitive market, attracting new customers is only half the battle – the real challenge lies in keeping them and maximising their value over time. This is where Customer Lifetime Value (CLV) comes in.

Choosing the right KPIs for better decision-making

In e-commerce, data floods in from every direction – customer service, Google Analytics, ads, and reviews. As an e-commerce manager, online marketing coordinator, or anyone overseeing online performance and marketing budgets, you’re likely swamped with reports measuring everything from clicks to customer sentiment.

Demo: Use AI for product enrichment, safely and efficiently

Integrating AI into your PIM system can streamline your entire product content management process, reducing manual tasks, improving data accuracy, and enabling you to deliver high-quality content at scale.

Lift your digital B2B strategy with these 5 omnichannel tactics

In an increasingly complex and digitally driven marketplace, B2B businesses must adapt to evolving buyer expectations and tech advancements. The omnichannel strategy, once predominantly associated with direct-to-consumer brands, now offers critical lessons for the B2B sector. And time is of the essence.

The digital makeover: Three insights shaping the future of manufacturing

The manufacturing industry is at a turning point. To stay ahead, businesses must adapt to rapid technological advancements and embrace a culture of change.

3 steps to maximise your Google Ads performance

Are you finding it hard to align your online and offline strategies? Or dealing with separate KPIs and siloed teams? The key to unlocking growth is treating your channels as a united force. By using data from your stores in your performance marketing, you can create a powerful growth engine.

5 key learnings from leading omnichannel brands and retailers

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

Choosing the right resale model for your brand

We’ve put together a comprehensive whitepaper to help guide you in choosing the right resale model for your brand – from selecting the ideal operational model and deciding which products to offer, to choosing the most effective technology and determining fair prices for both sellers and buyers. We’ve got you covered.

Web accessibility: The need for inclusive digital solutions

Most businesses understand the importance of accessibility but overlook the benefits of a proper strategy. This piece explains why every business should strive for an accessible digital solution to comply with the law, enhance customer experience, gain a reputation as an inclusive brand, and expand market reach.

Crafting excellent user experiences: a guide to seamless design systems

Learn how a unified design system can provide a structured approach for a seamless and user-centric digital experience. Dive into essential considerations, experience principles, and practical tips for successful implementation

Navigating digital demands: Your guide to B2B commerce success

If you’re a B2B company navigating the realm of digital commerce, read on as Kasper Knudsen, Senior Client Director at IMPACT Commerce, guides you through the steps you need to follow to make your transformation a success.

7 ways AI revolutionises commerce and transforms customer experiences

From enriching product descriptions and enhancing customer experiences to automating inventory management and predictive insights – in this guide, we explore seven ways in which AI can supercharge your commerce setup.

6 tips for boosting your digital design process with AI

Uncover six ways in which digital designers can apply AI to optimise their workflows, automate manual tasks, and foster a better space for creativity – all while highlighting useful AI-powered programmes.

Five strategies for B2B companies to get more value from their customer data

Explore five strategic approaches for B2B businesses to harness their customer data effectively, boosting profit margins and enhancing customer experiences.

Sustainable Commerce: 3 approaches to retail success in 2024

Explore the three strategic approaches that brands and retailers can implement to achieve a more sustainable digital practice – without compromising profitability.

Developing a powerful loyalty programme in 9 steps

Empower your brand with a successful loyalty programme using our 9-step framework, designed to simplify the process of building lasting customer relations.