Strategy & Growth
Preparing your business for the future

The building blocks of tomorrow’s commerce are strategic guidance and robust technical solutions – putting them together just right is what we’re here for.

At IMPACT Commerce, we believe that growth starts with a well-defined digital strategy rooted in data and aligned with your overall business goals. 

We help you define, implement and scale strategies that drive sustainable growth. Our strategists work closely with your team to address your unique business challenges through actionable insights and roadmaps, while our technical architects ensure these strategies are built on solid, future-proof foundations. 

Whether you’re entering new markets, developing customer loyalty, or optimising your operations, we focus on delivering strategies that not only address your current challenges but also set your business up for continued success.

FUTURE-READY STRATEGIES, BUILT TO LAST

Strategy & roadmap consulting

Our team helps you craft clear, actionable strategies that set the foundation for long-term success, whether it’s entering new markets or enhancing existing operations. 

Our services include:

Digital transformation strategy
Go-to-market strategy 
Roadmap definition & phased implementation 
Market entry & expansion strategy 
Competitive analysis & benchmarking
Long-term strategic planning

Loyalty & growth strategy

We design data-driven strategies that help you retain customers, scale loyalty programs, and foster growth across all channels. 

Our services include:

Loyalty program design & multi-channel integration
Customer retention & acquisition strategies
Data-driven personalisation for loyalty
Market scalability & growth consulting

Omnichannel & KPI benchmarking

We optimise your omnichannel strategy, ensuring that your performance is tracked and refined across all channels for maximum ROI. 

Our services include:

Omnichannel maturity & competitor benchmarking
Performance tracking across channels
KPI identification & optimisation
Continuous improvement for ROI growth

Organisational change & operational excellence

We guide your organisation through change, helping you optimise processes, develop talent, and adopt agile methodologies to stay competitive. 

Our services include:

Digital change management & restructuring
Talent development for innovation
Process optimisation & automation
Agile & lean operational methodologies

AI strategy in commerce

Unlock the potential of AI for smarter decision-making, predictive analytics, and enhanced customer experiences in the commerce space. 

Our services include:

AI strategy & implementation in digital commerce
Predictive analytics & automation solutions
Data-driven decision-making
Machine learning for customer behaviour analysis

Sustainability in commerce

We help you integrate sustainability into your business model, reducing your environmental impact while driving growth. 

Our services include:

Sustainable commerce strategies
Circular commerce models
Carbon footprint reduction 
Ethical sourcing & compliance

Want to supercharge your business with strategic growth solutions?

Get in touch with Mikkel Stærk. He’ll help you get started.

Mikkel Stærk

You might also like...

Protected: Overlooked CRO opportunities in B2B: Is your website just a catalogue?
Many B2B companies invest heavily in driving traffic to their websites, but forget that this is only the first step. Learn how to convert more visitors.
Protected: Faster Quotes, More Wins: Why Smart B2B Companies Use CPQ
Many B2B companies focus on closing deals, but overlook the speed and precision needed to win them. This webinar shows how CPQ changes that.
Protected: Exclusive interview: The building blocks of Schuh’s customer experience
We sat down with Justin Lodge, Chief Digital Officer at Schuh, to hear how constant testing, precise stock control and a fast-growing loyalty programme are shaping seamless customer journeys and driving long-term growth.
Protected: Exclusive interview: How Hugo Boss builds loyalty, one experience at a time
We spoke with Jan Philipp Wintjes, EVP Global Omnichannel at HUGO BOSS, about going beyond points to emotional experiences – and how the app, digital focus and omnichannel strategy are driving lasting loyalty.
News
ELEMIS enter strategic collab with IMPACT Commerce
Together IMPACT Commerce and ELEMIS will drive a programme to deliver a premium omnichannel experience.
News
Oras will lift European B2B potential
Everybody needs water. Oras Group from Finland, known for its high-quality faucets and pioneering smart water technologies, knows that, but need help to grow their online B2B platform. The company has a presence in 15 countries and IMPACT Commerce is going to consult on a business upgrade.
Event
Cocktails & Commerce: Kick off E-handelskonferencen 2025
As the excitement builds for E-handelskonferencen 2025, we’re happy to once again invite you to our Cocktails & Commerce open bar event. 
Event
See you at E-handelskonferencen 2025
Come by between sessions for barista-brewed coffee, sharp insights, and honest conversations with consultants who work every day on the same challenges you’re facing.
Dinner
E-handelskonferencen 2025: Executive dinner at Chambre
Once again, we’re inviting a select group of senior leaders to an exclusive Executive Dinner to mark the start of E-handelskonferencen 2025 – this time in the elegant surroundings of Chambre, Copenhagen.
Event
Ride with industry leaders to E-handelskonferencen 2025
Heading to E-handelskonferencen? Why not make the journey part of the experience? 
Event
The Customer Journey 2.0: How Søstrene Grene and ILVA Use data to drive results
Want to make your data work harder for your business and your customers? Join IMPACT Commerce and the Dansk Erhverv for an afternoon of real-world insights from two leading brands that have done just that. 
News
Agentic Commerce AI for Moscord
The global B2B marketplace platform for the shipping business, Moscord, has chosen IMPACT Commerce to deliver consultancy on AI – specifically focused on Agentic AI. The goal is to increase the overall operational and optimise Time to Revenue.
News
Bilka sets course for 2028 with a new omnichannel strategy
The Danish retail powerhouse, Bilka, has just approved a bold new omnichannel vision and roadmap – developed in close collaboration with IMPACT Commerce.  
News
Mikael Ekman strengthens omnichannel consultancy as Managing Director
With two decades of strategic experience in the commerce space, Mikael Ekman strengthens the Omnichannel leadership team as IMPACT Commerce continues its journey as the preferred omnichannel partner in the Nordics.
News
IMPACT returns to growth and strong profits after challenging year
Last year was decisive for us. We experienced challenges in a volatile market and the year ended with a loss. We evaluated the situation and kept true to our strategy and customer centric approach, and decided to fast-track strategic initiatives. The focus has had immediate impact and contributed to a record first half of 2025. 
Whitepaper
Get more in-store traffic from your Google Ads: Lessons from 72 retailers
Today, foot traffic starts online. Shoppers search, compare, and check availability before deciding where to go. If you’re not showing up in those moments, you’re missing out. Google Ads can be the bridge between online searches and in-store visits – if you use them right. 
Articles and guides
Pricing is underprioritised in B2B
Pricing should be a strategic discipline. Still, many B2B companies haven’t assigned a single person fully dedicated to it. Many still struggle with oversimplified customer segmentation, lack of cost transparency, and individual and unstructured pricing.
The Omnichannel Index UK 2025 is live!
Find Out Which Brands and Retailers Are Top Performers in the UK!