Strategy & Growth
Preparing your business for the future

The building blocks of tomorrow’s commerce are strategic guidance and robust technical solutions – putting them together just right is what we’re here for.

Talk to an expert

At IMPACT Commerce, we believe that growth starts with a well-defined digital strategy rooted in data and aligned with your overall business goals.

We help you define, implement and scale strategies that drive sustainable growth. Our strategists work closely with your team to address your unique business challenges through actionable insights and roadmaps, while our technical architects ensure these strategies are built on solid, future-proof foundations.

Whether you’re entering new markets, developing customer loyalty, or optimising your operations, we focus on delivering strategies that not only address your current challenges but also set your business up for continued success.

FUTURE-READY STRATEGIES, BUILT TO LAST

FROM VISION TO REALITY

Strategy & roadmap consulting

Our team helps you craft clear, actionable strategies that set the foundation for long-term success, whether it’s entering new markets or enhancing existing operations.

Our services include:

• Digital transformation strategy
• Go-to-market strategy
• Roadmap definition & phased implementation
• Market entry & expansion strategy
• Competitive analysis & benchmarking
• Long-term strategic planning

Loyalty & growth strategy

We design data-driven strategies that help you retain customers, scale loyalty programs, and foster growth across all channels.

Our services include:

• Loyalty program design & multi-channel integration
• Customer retention & acquisition strategies
• Data-driven personalisation for loyalty
• Market scalability & growth consulting

Omnichannel & KPI benchmarking

We optimise your omnichannel strategy, ensuring that your performance is tracked and refined across all channels for maximum ROI.

Our services include:

• Omnichannel maturity & competitor benchmarking
• Performance tracking across channels
• KPI identification & optimisation
• Continuous improvement for ROI growth

Organisational change & operational excellence

We guide your organisation through change, helping you optimise processes, develop talent, and adopt agile methodologies to stay competitive.

Our services include:

• Digital change management & restructuring
• Talent development for innovation
• Process optimisation & automation
• Agile & lean operational methodologies

AI strategy in commerce

Unlock the potential of AI for smarter decision-making, predictive analytics, and enhanced customer experiences in the commerce space.

Our services include:

• AI strategy & implementation in digital commerce
• Predictive analytics & automation solutions
• Data-driven decision-making
• Machine learning for customer behaviour analysis

Sustainability in commerce

We help you integrate sustainability into your business model, reducing your environmental impact while driving growth.

Our services include:

• Sustainable commerce strategies
• Circular commerce models
• Carbon footprint reduction
• Ethical sourcing & compliance

Explore our work

GANNI’s journey to omnichannel excellence

Explore how GANNI is redefining fashion retail with a pioneering digital strategy, integrating best-of-breed technologies for a market-leading omnichannel experience.

Bog-&-Ide

Omnichannel creates success story

Focus on the symbiosis between physical stores and digital platforms has created massive success for Denmarks's largest bookstore chain.

Tøjeksperten

DATA-DRIVEN MARKETING GETS RESULTS

Conversion is increasing, as is customer loyalty. Ongoing investments in digital marketing give the PWT Group results on the bottom line.

Protected: Transforming Kompan’s marketing data strategy

By creating a scalable and comprehensive data solution, we helped KOMPAN consolidate marketing data from 32 global markets, resulting in more accurate reporting, improved data governance, and full GDPR compliance.

Carl Ras: Digital growth powered by data-driven insights

Discover how we helped Carl Ras gain a deeper understanding of its B2B customers and build a strategic roadmap for future digital initiatives.

News & insights

5 key learnings from leading omnichannel brands and retailers

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

5 ways to identify growth initiatives in your company

It’s no secret that digital commerce is booming and that the companies that fail to follow will be left behind. Get our 5 hands-on tips to identify and drive growth through a digital transformation.

STOP THINKING IN CHANNELS. START DESIGNING FOR PEOPLE.

Clever commerce. Omnichannel. Unified commerce. Commerce everywhere. Bold movements often come with bold and blaring titles. No matter the label, our recent work with Salesforce Customer 360 has brought us closer to designing smarter and seamless commerce experiences than ever before.

Want to supercharge your business with strategic growth solutions?

Get in touch with Mikkel Stærk. He’ll help you get started.

Contact information

Mikkel Stærk

You might also like...

Omnichannel Express: Your curated train ride to D-Congress

Are you planning to attend this year’s D-Congress in Göteborg? Why not turn the journey into an experience of its own?

Unify your customer data and deliver better experiences with a CDP

Today’s customers interact with brands in more ways than ever before – browsing websites, scrolling social media, reading emails, and visiting physical stores. In fact, 73% of shoppers are omnichannel shoppers (IMPACT Commerce & Google’s 2024 Omnichannel Index). They expect seamless, personalised experiences across all these touchpoints.

Mastering customer loyalty: Insights from 199 Nordic brands

How can you strengthen your loyalty programme and create more personalised, meaningful customer experiences?

Calculate Customer Lifetime Value and boost your marketing ROI

In today’s competitive market, attracting new customers is only half the battle – the real challenge lies in keeping them and maximising their value over time. This is where Customer Lifetime Value (CLV) comes in.

Choosing the right KPIs for better decision-making

In e-commerce, data floods in from every direction – customer service, Google Analytics, ads, and reviews. As an e-commerce manager, online marketing coordinator, or anyone overseeing online performance and marketing budgets, you’re likely swamped with reports measuring everything from clicks to customer sentiment.

Protected: Kevin Murphy partners with IMPACT Commerce for strategic B2C growth

We’re excited to share that KEVIN.MURPHY has selected IMPACT Commerce as its strategic partner for driving its B2C ambitions forward.

Strategies for migrating, improving, and connecting product data

Product data is the foundation of a strong digital presence. Yet, many brands face challenges in migrating, managing quality, and integrating with data pools quickly and seamlessly.

Unlocking AI: Myths, Facts & First Steps | UX Passion Talk

Join our event with CPHUX and AI Meetup Copenhagen

Renova partners with IMPACT Commerce to enhance its digital presence

We’re proud to share our latest project with our long-term partner Renova, a leading European brand known for high-quality tissue products in personal care, domestic and professional hygiene.

Prepare for 2025 with strategies from omnichannel leaders

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

IMPACT earns two awards at the Commercetools awards 2024

This recognition highlights our team’s dedication and hard work in driving Commercetools’ growth across the Nordic region.

ANF wins ‘Best Health and Wellbeing Project, Site & App’ award

We’re proud to share that our customer ANF – Associação Nacional das Farmácias, and its Farmácias Portuguesas website, has been recognised as the ‘Best Health and Wellbeing Project, Site & App’ at this year’s Prémios Navegantes XXI hosted by ACEPI – Associação da Economia Digital.

Grundfos has established a collaboration with IMPACT Commerce to optimise product data using AI

We’re excited to announce that Grundfos has established a close collaboration with IMPACT Commerce to optimise its product data by leveraging artificial intelligence.

On-demand: Discover what Struct 4 can do for your business

Ready to unlock the next level of PIM with Struct 4?

Demo: Use AI for product enrichment, safely and efficiently

Integrating AI into your PIM system can streamline your entire product content management process, reducing manual tasks, improving data accuracy, and enabling you to deliver high-quality content at scale.

GANNI x IMPACT: Two awards at the UK eCommerce Awards 2024

Yesterday was special – we had the pleasure of attending the UK eCommerce Awards together with the amazing team at GANNI, and we took home two awards:

Lift your digital B2B strategy with these 5 omnichannel tactics

In an increasingly complex and digitally driven marketplace, B2B businesses must adapt to evolving buyer expectations and tech advancements. The omnichannel strategy, once predominantly associated with direct-to-consumer brands, now offers critical lessons for the B2B sector. And time is of the essence.

The digital makeover: Three insights shaping the future of manufacturing

The manufacturing industry is at a turning point. To stay ahead, businesses must adapt to rapid technological advancements and embrace a culture of change.