Strategy & Growth
Preparing your business for the future

The building blocks of tomorrow’s commerce are strategic guidance and robust technical solutions – putting them together just right is what we’re here for.

Talk to an expert

At IMPACT Commerce, we believe that growth starts with a well-defined digital strategy rooted in data and aligned with your overall business goals.

We help you define, implement and scale strategies that drive sustainable growth. Our strategists work closely with your team to address your unique business challenges through actionable insights and roadmaps, while our technical architects ensure these strategies are built on solid, future-proof foundations.

Whether you’re entering new markets, developing customer loyalty, or optimising your operations, we focus on delivering strategies that not only address your current challenges but also set your business up for continued success.

FUTURE-READY STRATEGIES, BUILT TO LAST

Strategy & roadmap consulting

Our team helps you craft clear, actionable strategies that set the foundation for long-term success, whether it’s entering new markets or enhancing existing operations.

Our services include:

• Digital transformation strategy
• Go-to-market strategy
• Roadmap definition & phased implementation
• Market entry & expansion strategy
• Competitive analysis & benchmarking
• Long-term strategic planning

Loyalty & growth strategy

We design data-driven strategies that help you retain customers, scale loyalty programs, and foster growth across all channels.

Our services include:

• Loyalty program design & multi-channel integration
• Customer retention & acquisition strategies
• Data-driven personalisation for loyalty
• Market scalability & growth consulting

Omnichannel & KPI benchmarking

We optimise your omnichannel strategy, ensuring that your performance is tracked and refined across all channels for maximum ROI.

Our services include:

• Omnichannel maturity & competitor benchmarking
• Performance tracking across channels
• KPI identification & optimisation
• Continuous improvement for ROI growth

Organisational change & operational excellence

We guide your organisation through change, helping you optimise processes, develop talent, and adopt agile methodologies to stay competitive.

Our services include:

• Digital change management & restructuring
• Talent development for innovation
• Process optimisation & automation
• Agile & lean operational methodologies

AI strategy in commerce

Unlock the potential of AI for smarter decision-making, predictive analytics, and enhanced customer experiences in the commerce space.

Our services include:

• AI strategy & implementation in digital commerce
• Predictive analytics & automation solutions
• Data-driven decision-making
• Machine learning for customer behaviour analysis

Sustainability in commerce

We help you integrate sustainability into your business model, reducing your environmental impact while driving growth.

Our services include:

• Sustainable commerce strategies
• Circular commerce models
• Carbon footprint reduction
• Ethical sourcing & compliance

FROM VISION TO REALITY

GANNI’s market-leading omnichannel experience

Explore how GANNI is redefining fashion retail with a pioneering digital strategy, integrating best-of-breed technologies for a market-leading omnichannel experience.

Bog-&-Ide

Omnichannel creates success story

Focus on the symbiosis between physical stores and digital platforms has created massive success for Denmarks's largest bookstore chain.

Tøjeksperten

DATA-DRIVEN MARKETING GETS RESULTS

Conversion is increasing, as is customer loyalty. Ongoing investments in digital marketing give the PWT Group results on the bottom line.

Carl Ras: Digital growth powered by data-driven insights

Discover how we helped Carl Ras gain a deeper understanding of its B2B customers and build a strategic roadmap for future digital initiatives.

Trusted by leaders in digital commerce

News & insights

The state of loyalty: Insights from 400 brands across six markets

Across six markets and 400 brands, our research confirms what many already sense: the traditional loyalty model is losing its edge. Points, perks, and discounts are everywhere, but true loyalty remains elusive. Customers often join just to get a discount, but rarely engage with intent.

5 key learnings from leading omnichannel brands and retailers

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

Exclusive interview: The building blocks of Schuh’s customer experience

We sat down with Justin Lodge, Chief Digital Officer at Schuh, to hear how constant testing, precise stock control and a fast-growing loyalty programme are shaping seamless customer journeys and driving long-term growth.

How Hugo Boss builds loyalty, one experience at a time

We spoke with Jan Philipp Wintjes, EVP Global Omnichannel at HUGO BOSS, about going beyond points to emotional experiences – and how the app, digital focus and omnichannel strategy are driving lasting loyalty.

ELEMIS enter strategic collab with IMPACT Commerce

Together IMPACT Commerce and ELEMIS will drive a programme to deliver a premium omnichannel experience.

The Omnichannel Index 2024 is live

Get your copy of the Omnichannel Index 2024 – Europe’s biggest and most comprehensive omnichannel analysis, brought to you by IMPACT Commerce and Google.

Want to supercharge your business with strategic growth solutions?

Get in touch with Mikkel Stærk. He’ll help you get started.

Contact information

Mikkel Stærk

You might also like...

Mey Nenadic dares to do things differently as the new CX Senior Manager

Customer experience is a melting pot of data, design and development. Our new CX Senior Manager in Stockholm – Mey Nenadic – knows how to mix the right ingredients to create strong results.

Jonas Sylvest joins IMPACT to turn experience into a driver of growth

“Customer experience is everything.”

Torkel Johannessen joins as Executive Director in Norway

We’re excited to announce that one of Norway’s most experienced commerce leaders is joining IMPACT Commerce. Torkel Johannesen is stepping in as our new Executive Director, based in Oslo, where he’ll help companies elevate commerce to a strategic level.

Mikael Ekman strengthens omnichannel consultancy as Managing Director

With two decades of strategic experience in the commerce space, Mikael Ekman strengthens the Omnichannel leadership team as IMPACT Commerce continues its journey as the preferred omnichannel partner in the Nordics.

Strengthened B2B focus with new Commercial Director

B2B businesses struggle to align digital strategy with commercial growth. Zorica Nielsen, new Commercial Director, bridges that gap with 25 years of experience in building digital and business transformation.

Shaping first-class customer experience with Jernia

Jernia is partnering with IMPACT Commerce to enhance PIM, SEO and Accessibility. The Norwegian retailer – specialising in hardware, tools, kitchenware, and home goods – operates more than 130 stores alongside a growing online presence.