Product Information Management (PIM)

Product Information Management (PIM): Structure your product data and gain a strategic advantage.

WHAT IS PRODUCT INFORMATION MANAGEMENT (PIM)?

A PIM system creates an overview and strengthens the usability of product data. The system gathers all the product information in one place.

PIM makes it easy to overview product hierarchies, relationships, descriptions, attributes, and translations, regardless of how many products you offer your customers. One truth about the product across channels.

SaveSave

SaveSave

SaveSave

Webinar: Speed up digital and boost sales

Get behind the PIM setup on cases like Abena, Hay and Fleggaard and learn how they utilise their product data to optimise processes. Read more here.

BENEFITS OF A PIM SYSTEM

A successfully implemented PIM system has a positive impact on both the top and bottom lines.

With structured data, you can be effectively present in multiple markets, on multichannels, multilingually and with a larger product offering.

A PIM system helps you to bring manual and human-dependent processes to life. It increases efficiency, speeds up time-to-market for new products and increases the quality of your data and processes.

Choice of PIM Partner

GETTING STARTED WITH PIM

A successful PIM project depends on thorough preparation. Data and processes must be structured in an appropriate way from the start.

It is essential that you start by getting an overview of how data is created and enriched and how it generally flows in your organization and systems.

At IMPACT, we typically attack PIM projects in a four-phase approach:

  • Analysis
  • Implementation
  • Transition
  • Roll-out

We help with a strategically crucial consultation during the analysis phase, so that you can make a thorough analysis, make the right decisions, and implement measures that ensure the best possible foundation for a successful PIM implementation.

We help define the project and process organization that will run PIM in your company.

If you have in-house developer teams, we act as a consulting partner so that everything runs smoothly.

IMPACT IS AN INRIVER PLANTINUM PARTNER

IMPACT is an inriver Platinum Partner. In 2019 and 2020, we were named inriver Partner of the Year.

This means that through insight gained from previous implementations at our customers’ sites, we can provide you with the optimal consulting on PIM system choice, set-up, and implementation.

Se vores PIM-cases her: Abena, HAY og Carl Hansen og Søn.

Impact fik prisen som pim nRiver partner of the year 2018

IMPACTs strength is their ability to work with complex organisations and challenging projects, while securing great results for the customers.

Jesper LarsenVice President, partner i inriver

Brands we've helped with PIM

Omnichannel starts with PIM

A PIM system is a necessity for giving customers a good omnichannel experience. It provides them with the information they need about the products.

With a structured overview of products and product data, you can create relevant, personalized content for customers and save time when marketing your products.

By always taking a holistic and strategic approach to PIM projects, we ensure that you always get the best possible solution. Our experience and industrial insight ensure that you reap all the benefits – every time!

Sune Rasmussen, Manager Master Data PIM
Sune RasmussenManager, Master Data & PIM

SHALL WE HELP YOU WITH PIM?

Is your organization facing a PIM project and would you like to discuss your considerations before you start?

Then get in touch with us. We have many years’ experiences with Product Information Management, as well as some of Denmark’s most talented consultants in the field.

Do you need help with PIM?

Reach out to Sune Rasmussen, Manager, Master Data & PIM, if you need counselling or help with implementing PIM systems.

Sune Rasmussen, Manager Master Data PIM

Bliv klogere på PIM

Articles and guides
Building loyalty and personalisation at scale
In today’s crowded market, loyalty is the ultimate differentiator. With rising advertising costs and fierce competition, successful loyalty strategies need to go beyond points and perks – they must create meaningful, memorable experiences that keep customers coming back. 
News
The new Ford.dk is live
We’re excited to share that the new Ford.dk is now live! This marks yet another big milestone in our collaboration with Nic. Christiansen Gruppen, which recently acquired the import rights for Ford in Denmark. 
News
The Navigator Company partners with IMPACT Commerce to upgrade its B2B portal
In a strategic move to upgrade its B2B portal, The Navigator Company, a global leader in the pulp and paper market and one of Portugal’s strongest brands, has partnered up with IMPACT Commerce.
Event
Omnichannel Express: Your curated train ride to D-Congress
Are you planning to attend this year’s D-Congress in Göteborg? Why not turn the journey into an experience of its own? 
Articles and guides
Unify your customer data and deliver better experiences with a CDP
Today’s customers interact with brands in more ways than ever before – browsing websites, scrolling social media, reading emails, and visiting physical stores. In fact, 73% of shoppers are omnichannel shoppers (IMPACT Commerce & Google’s 2024 Omnichannel Index). They expect seamless, personalised experiences across all these touchpoints. 
Event
Mastering customer loyalty: Insights from 199 Nordic brands
How can you strengthen your loyalty programme and create more personalised, meaningful customer experiences?