Data-driven marketing
Turning insights into action

We help businesses unlock growth by combining strategic marketing with powerful data insights — partner with us for scalable, results-driven solutions tailored to your needs.

Talk to an expert

At IMPACT Commerce, we combine the art of marketing with deep data-driven insights to craft strategies that deliver real results.

Whether you’re looking to identify new growth opportunities, optimise your MarTech setup, or enhance efficiency and internal capabilities, we provide the expertise and tools to help you succeed.

Tailored Strategies Built Around Your Business

We challenge the status quo, always asking the critical ‘why.’ We believe that effective marketing isn’t just about using the latest tools and tech – it’s about making informed decisions and creating solutions that align with your true business needs and drive real results.

That’s why we take the time to thoroughly understand your business requirements and back our strategies with data. We equip you with solutions that not only meet your current demands but also scale with your future growth.

We work closely with you at every step – from choosing the right tech vendor to designing and implementing your solution, seamlessly integrating with existing systems and providing ongoing optimisations for maximum efficiency and effectiveness.

ALL GROUNDS COVERED

Advisory & Strategy

We provide tailored advisory services to help you navigate the complexities of modern marketing, ensuring your strategies are agile, data-driven, and geared for growth.

Our services include:

• Growth strategy
• Customer data strategy
• CRM journey design
• Loyalty strategy
• B2B leadgen strategy
• Customer segmentation and targeting
• Omnichannel strategy

CDP, data & AI

We help you build robust data infrastructures, leverage AI for insights, and activate data across your organisation to drive intelligent marketing decisions and personalised experiences.

Our services include:

• Customer data platforms (CDP) & data lakes
• Data activation
• Generative & predictive AI
• Machine learning models
• Data integration
• Power BI

Marketing Automation & Campaign Management

From setting up sophisticated automation platforms to managing campaigns and enhancing customer relationships, we ensure your marketing reaches the right audience with the right message at the right time.

Our services include:

• Marketing automation
• Campaign management
• CRM systems
• Feedback systems
• Personalisation & recommendation engines

Customer Engagement & Loyalty

We help you design and optimise loyalty programmes, CRM systems, and personalisation strategies that deepen customer engagement and drive repeat business.

Our services include:

• Loyalty management
• Customer relationship management (CRM)
• Personalisation strategies
• Customer reviews & feedback systems

Content & Experience Management

From managing your content efficiently to delivering personalised recommendations, we help you enhance customer interactions and boost engagement across all touch points.

Our services include:

• Content management systems (CMS)
• Omnichannel strategy
• Personalisation & recommendation engines
• SEO & content optimisation

Marketing Optimisation & Performance

We provide data-driven insights and optimisation techniques to ensure every aspect of your marketing strategy performs at its best, delivering measurable results.

Our services include:

• Search engine optimisation (SEO)
• Conversion rate optimisation (CRO)
• PPC (Pay-Per-Click) ads integration
• A/B testing
• Performance analytics

Explore our work

Matas lifts ad revenue by 57% with data-driven insights

By implementing an advanced attribution model, Matas can now directly link campaign interactions to in-store purchases, understanding the true value of its marketing efforts for better allocation of resources and optimised strategies.

Building customer loyalty using first party data

By implementing a state-of-the-art marketing automation setup and activating first party data, we've helped Søstrene Grene personalise the customer journey, build customer loyalty and bring the unique brand experience to life in its new digital form.

News & insights

Whitepaper: Retail as Media – The future of online advertising

‘Retail as Media’ is one of the hottest topics in retail at the moment and for good reason.

Developing a powerful loyalty programme in 9 steps

Empower your brand with a successful loyalty programme using our 9-step framework, designed to simplify the process of building lasting customer relations.

7 ways AI revolutionises commerce and transforms customer experiences

From enriching product descriptions and enhancing customer experiences to automating inventory management and predictive insights – in this guide, we explore seven ways in which AI can supercharge your commerce setup.

The Omnichannel Index 2024 is live

Get your copy of the Omnichannel Index 2024 – Europe’s biggest and most comprehensive omnichannel analysis, brought to you by IMPACT Commerce and Google.

CHOOSING THE RIGHT PLATFORMS & TECH PARTNERS

We’re dedicated to staying ahead of the latest innovations, ensuring we guide you to the best vendors that align with your unique business needs.

We collaborate with a selection of industry-leading technology partners to provide you with the tools and platforms that empower your marketing strategy and drive tangible results.