Agentic commerce for retailers & brands

We help brands and retailers prepare their commerce platforms, data, and operations for an agent-first buying journey – from AI visibility to agent-led checkout and fulfilment.

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AI‑led shopping is already a reality. Checkout is next. 

Consumers are increasingly delegating parts of the buying journey to AI agents. Products are discovered, compared, and qualified by machines before a retailer or brand site is ever visited and trust in agent-led purchasing is already forming.

In the Nordics, 45% of 18–29-year-olds say they are comfortable letting AI agents handle time-critical purchases, such as concert tickets or limited product launches. Speed and convenience are driving adoption – and checkout is the natural next step.

  • February 2026: Agent‑led checkout rolled out in the US 
  • 2026: Agent‑led checkout expected to roll out in the EU 

For brands and retailers, this marks a structural shift. Commerce is no longer just about the experiences you design. It’s about capabilities agents can understand, trust, and execute. 

At IMPACT Commerce, we help you prepare your commerce stack, data, and operations for an agent‑first world. 

1. Roadmap & business case
Define priorities, quantify impact, and align your organisation around agentic commerce. Get started
2. AI visibility report
Understand how AI agents see, evaluate, and shortlist your products today. Get started
3. Agentic Checkout
Prepare your platform to support agent-initiated checkout and execution. Get started

The AI agents shaping commerce

These leading AI agents are already changing how consumers discover, compare, and decide:

These agents don’t browse. They interpret, compare, and act. The question is no longer “How do we rank?” It’s “Can an agent understand, evaluate, and transact with us?”

In an agent‑led journey, visibility does not mean ranking on a page. It means being interpretable and comparable by AI agents.

Agents build their understanding of products and offers based on explicit signals. If information is incomplete, inconsistent, or ambiguous, agents will silently exclude it.

We help brands and retailers build the foundations that agents require to include you in decision‑making.

AI Visibility in an agent-led buying journey

In an agent-led journey, visibility does not mean ranking on a page. It means being interpretable and comparable by AI agents.

AI agents don’t browse websites. They build their understanding of products and offers based on explicit signals. If information is incomplete, inconsistent, or ambiguous, agents will exclude it, silently.

We help brands and retailers build the foundations AI agents require to correctly understand, evaluate, and shortlist their products. It’s not about replacing your platform – it’s about making it executable for agent-led commerce.

The three non‑negotiables of agentic visibility:

1. Clarity of product meaning
Structured, unambiguous product information that agents can interpret correctly.
2. Consistency of attributes and variants
Uniform data structures across your catalogue, enabling accurate comparisons between products, SKUs, and offers.
3. Reliability of pricing, availability, and policies
Real‑time, trustworthy data agents can rely on when making and executing purchase decisions.

Agentic checkout

Visibility is the first step. Checkout is the decision brands now need to make.

Agent-led checkout launches in the US in February 2026 and is expected to roll out across Europe in 2026. This rollout is powered by the Universal Commerce Protocol (UCP). Brands that want to participate need to be ready – technically, commercially, and operationally.

UCP standardises how agents:

· Access product and offer data
· Validate pricing, availability, and policies
· Execute checkout without a traditional user interface
· Trigger fulfilment and post‑purchase flows

In parallel, agent platforms such as ChatGPT already support agent-initiated commerce flows using agent-side protocols like ACP. While these are not ecosystem-wide standards, they demonstrate how agent-led execution is already taking shape today.

Together, these developments bridge the gap between intent and action – allowing AI agents to move from evaluation to execution using your existing commerce stack – with your platform – Shopify, Commercetools, Salesforce, Optimizely, Adobe/Magento or other.

What this means in practice

#1
No replatforming required

UCP sits on top of your existing commerce platform – nothing is replaced.

#2
You stay the Merchant of Record

Ownership of the transaction, customer, and revenue remains with you.

#3
Your commercial logic stays the same

Pricing, promotions, checkout rules, payments, and fulfilment continue to run as they do today.

#4
Checkout becomes agent-triggered, not page-based

AI agents can initiate purchases directly, without a website or UI.

#5
Your commerce stack becomes callable by AI agents

Products, offers, and checkout are exposed as secure, machine-readable capabilities.

How we Prepare your business for agentic commerce

We design and implement the strategy, data foundations, and platform capabilities required to operate in an agent-led commerce environment. End-to-end.

Roadmap & business rationale

We help you move from hype to a clear, defensible plan.

  • Define agentic commerce vision and ambition
  • Identify high‑impact use cases across discovery, checkout, and service
  • Quantify commercial and operational ROI
  • Create a 12–24 month execution roadmap
AI visibility

We ensure your products and offers can be correctly understood and shortlisted by AI agents.

  • AI visibility and competitive benchmarking
  • Product data and content optimisation for GenAI and agents
  • Semantic modelling and structured data improvements
  • Technical optimisation and integrations
  • Ongoing measurement, monitoring, and reporting
Agentic checkout & operations

We prepare your organisation for transactions initiated outside your owned channels.

  • Agentic checkout readiness assessment and business case
  • Platform, UCP/ ACP, and payment requirements definition
  • Checkout, order, service, and returns automation
  • Operational procedures and continuous optimisation
Talk to an expert
Case highlight

agent-led checkout for a global DTC brand

A global direct-to-consumer brand operating in more than 120 countries, including the US, wanted to be commercially ready for agentic commerce as a new revenue channel. The goal was to enable agent-led checkout and capture demand directly through AI agents – without replatforming or disrupting their existing commerce setup.

What we did

· Assessed the existing commerce platform’s readiness for agent-initiated checkout
· Defined scope and designed a capability-based solution for agentic commerce
· Built an integration enabling AI agents to trigger checkout (ChatGPT via ACP)

Outcome

· Agent-checkout-ready commerce platform
· Able to sell directly through AI agents in the US
· Prepared for UCP-based agentic checkout as it rolls out

Making your commerce stack agent-ready

We don’t rip and replace. We optimise what you already run. IMPACT specialises in enhancing existing commerce platforms to support agentic use cases through:

  • Headless and composable architectures
  • API‑driven checkout and fulfilment
  • Capability‑based exposure for agents
  • Secure, scalable payment and identity flows

Why partner with IMPACT for agentic commerce?

Strategic collaboration with Google
We work closely with Google teams, shaping the future of agentic commerce, including emerging standards and checkout capabilities, giving our clients early insight and practical readiness.

Deep, end-to-end commerce expertise
We combine strategy, commerce platforms, APIs and integrations, payments, SEO, shopping feeds, and post-purchase flows – all critical to making agentic commerce actually work.

Experts in visibility and demand strategy
We understand how demand is created, evaluated, and captured when AI agents sit between customers and brands, from discovery to decision.

Technology-agnostic by design
We don’t push platforms. We enhance what you already run, optimising your existing commerce stack for agent-led execution.

Want to prepare for the next era of Agentic Commerce?

Agentic commerce is moving fast. The brands that win won’t just be visible to AI agents, they’ll be commercially ready to transact with them. We help brands and retailers get there through a clear, structured approach. Here are our three offerings:

1. AI Visibility Report

Understand how AI agents see, evaluate, and shortlist your products today.

· Assess how AI agents interpret your product data, content, and offers
· Identify gaps that cause products to be misunderstood or excluded
· Benchmark your visibility against competitors in agent-led discovery

2. Roadmap & Business Case

Define priorities, quantify impact, and align your organisation around agentic commerce.

· Identify the highest-value agentic use cases for your business
· Quantify commercial impact and operational implications
· Create a clear 12–24 month roadmap aligned across teams

3. Agentic Checkout Readiness & Implementation Plan

Prepare your platform to support agent-initiated checkout and execution.

· Assess platform, payment, and checkout readiness for agent execution
· Define requirements for UCP / agent protocol integration
· Create a phased implementation plan for agent-led checkout

 

 

Get started
Prepare your business for agentic commerce

Book a session with our experts to understand where you stand today – and what it will take to sell through AI agents on your terms.


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