Webinar: AI-native product data - the B2B capability gap
Gain a clear, practical understanding of how AI can streamline manual tasks and elevate the quality of your product data.
15.01.2026
09.00 CET
Online
Most B2B companies spend 60-70% of their MDM team’s time on manual enrichment work that AI can automate for pennies per product.
Companies that utilise AI-native operations instead of manual processes creates a competitive capability gap that is widening fast.
In this webinar we will inspire you to enable your team to deliver maximum value with an AI native operation. First-class product data you can integrate with AI is a complex operation and a key to growth in a competitive B2B market.
- The 5 AI capabilities validated by IMPACT with B2B companies on 700k+ live products
- Integration architecture (works with existing systems)
- Governance layer (making AI trustworthy)
- Roadmap from prototype to production
YOUR HOSTS
Director MDM & AI, IMPACT Commerce
Senior Master Data Consultant, IMPACT Commerce
The difference between AI-native operations and manual processes creates a 3–5-year competitive gap, that will be nearly impossible to close once established.
WHO SHOULD ATTEND:
- Master Data Managers facing scaling challenges
- Product Data Leaders planning PIM investments
- Enterprise Architects evaluating AI strategies
- Digital Commerce Leaders needing better content
sign up here
Got any questions?
Contact Sivert.
