The biggest OMNICHANNEL EVENTS of 2026
The Omnichannel Index 2026 by IMPACT Commerce and Google is dropping soon. Join us in Stockholm on 5 May to access the insights before the rest of the market.
Be among the first to explore the findings
Join our release event in Stockholm and be among the first to explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT in collaboration with Google.
Built on data from 370+ brands and retailers across six markets, this year’s index provides a clear and comparable view of how companies perform across the entire customer journey, highlighting performance gaps and the biggest opportunities to improve.
At the event, we’ll dive into the key insights, highlight the top-performing brands and share what the data reveals about where omnichannel leaders are investing and winning.
You’ll also hear directly from executives at Musti, Elkjøp, Pandora and more, sharing how they approach omnichannel in practice.
5 May, 2026
10.00-16.30
Fållan, Hallgränd 19, 121 62 Johanneshov, Sweden
Insights from leading omnichannel brands
On stage, you’ll hear from CIOs, digital leaders and commercial executives from some of the top-performing brands in the Omnichannel Index. They will share how they approach omnichannel in practice – from building the right technology foundations to creating customer journeys that drive growth.
10:00 – Arrival
Light breakfast & refreshments.
10:30 – Welcome
By Kasper Holst, CEO at IMPACT Commerce.
10:55 – Key Insights from the Omnichannel Index 2026
Presented by Håkan Löfgren, Industry Manager at Google and Mey Nenadic, Senior Manager, Experience at IMPACT Commerce.
11:35 – Short break
Coffee, commerce & conversations.
12:00 – Musti
Presented by Carl Borg, CIO at Musti Group
12:25 – Elkjøp Nordics
Presented by Julia Paulsen, Director of E-Commerce Nordics at Elkjøp Nordics.
12:50 – Lunch
Refreshments, lunch and networking.
13:30 – Gant
Presented by Caroline Ekelund, Global Head of Customer Experience at Gant and Samuel Holst, Global Brand Leadership at Gant.
13:55 – Pandora
Presented by Jesper Damsgaard, Vice President Ecomerce at Pandora.
14:20 – Short break
Coffee, commerce & conversations.
14:45 – MediaMarktSaturn
Presented by Shariar Khalili, VP Digital at MediamarktSaturn.
15:10 – Omnichannel Awards
Announcing the top 3 best-performing brands & retailers in Sweden.
15:25 – Wrap up
By Kasper Holst, Founder & CEO, IMPACT Commerce
15:40 – Networking & drinks
16:30 – Thank you & Goodbye
EUROPE’S LEADING OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
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SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
