Shaping first-class customer experience with Jernia
A new partnership is modernising Jernia’s PIM and front-end visibility to refine the customer journey, with faster time-to-market, and a unified tech ecosystem.
Jernia is partnering with IMPACT Commerce to enhance PIM, SEO and Accessibility. The Norwegian retailer – specialising in hardware, tools, kitchenware, and home goods – operates more than 130 stores alongside a growing online presence.
“Jernia is on a change journey and growing online presence and sales is key for us to succeed with our growth plans the next years. I’m excited to see the energy in our team and IMPACT’s commitment to help us. We are happy with the cooperation between Jernia and IMPACT for this project, and hopefully we will quickly see the results of the changes done,“ says Ina Kristin Haugen, CMO at Jernia.
The projects focus is enhancing product data and customer visibility, to deliver a seamless buying experience and drive business growth.
We’re committed to building a strong foundation for a long-term collaboration.
Product data and digital integration
Retail leaders face constant pressure to deliver faster, smarter, and more seamless customer experiences across all channels. Despite Jernia’s presence with both physical stores and e-commerce, fragmented systems and legacy tech were limiting agility, scalability, and visibility.
IMPACT Commerce is set to build a technology ecosystem that integrates with existing systems and projects. A new PIM system – built with Bluestone PIM – will give Jernia’s teams full control of product data across all channels, enabling faster launches, fewer manual errors, and smarter workflows. All scalable and fit for an AI-powered future.
A key challenge is the front end, where SEO, Accessibility and visibility must improve to support premium customer experiences.
“We need to learn from IMPACT and their experts. The digital modernisation must result in a better customer journey with easy decision-making in-store and online,” says Palas Roychowdhury.
Skills and high ambitions
Another part of the project is to align Jernia’s organisation to the new tech ecosystem. It is important for the retailer to sustain and deliver both internally and externally.
“We aim to deliver more efficiently both internally and to customers. We need to strengthen our digital understanding to be able to solve our own problems. Luckily, IMPACT has the ambition to learn and understand our business dilemmas,” says Palas Roychowdhury.
IMPACT Commerce sees a great fit working alongside Jernia to elevate their business – due to both the challenges and opportunities the ambitious Norwegian retailer faces:
“We’re committed to building a strong foundation for a long-term collaboration. With a unified digital ecosystem and a future-proof PIM solution, Jernia is equipped to accelerate growth, enhance customer journeys, and lead in an AI-driven retail landscape,” says Kasper Holst, CEO at IMPACT Commerce.
Curious about
collaborating?
Kasper is ready to talk.
