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Whitepaper: Retail as Media

The future of online advertising

‘Retail as Media’ is one of the hottest topics in retail at the moment and for good reason.

The trend has just recently been dubbed a $100 billion opportunity for retailers by the Boston Consulting Group and speaks in favour of retailers starting to sell ad space to vendors and external partners alike.

We’ve put together a bunch of a4-pages explaining what the trend is all about and why you (might) want to start selling ad space as a retailer. And then we’ve put together a few other pages explaining how Matas, the biggest health and beauty retailer in Denmark, is exploiting this once-in-a-generation opportunity already.

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