Bilka sets course for 2028 with new omnichannel strategy
With a vision and roadmap in place, Bilka is ready for its next chapter – with IMPACT Commerce as strategic partner.
The Danish retail powerhouse, Bilka, has just approved a bold new omnichannel vision and roadmap – developed in close collaboration with IMPACT Commerce.
Bilka has already earned its place at the top, ranking number one in its category in the Omnichannel Index 2024. However, backed by its ASPIRE ’28 growth strategy, Bilka is raising its ambitions even further, and we’re proud to be their strategic partner on that journey.
With ASPIRE ’28, we’ve set a bold direction for Bilka – more growth, more innovation, and more impact. Omnichannel is one of our key focus areas, so we needed a partner who could bring deep expertise, challenge our thinking, and help sharpen our direction in close collaboration with our internal team. IMPACT has done exactly that.
What does omnichannel success look like in 2028?
Over the past months, we’ve worked side by side with Bilka to answer that exact question. We’ve assessed every part of the current setup and used those insights to shape a clear vision for the future.
That includes four clear strategic pillars, a prioritised roadmap, an architectural vision for tech, and concrete next steps to mobilise the organisation.
“This hasn’t been about handing over a deck and walking away. The IMPACT team has truly felt like an extension of ours. We’ve challenged each other, built on each other’s thinking, and made decisions together – and we’re confident in where we’re heading,” says Mette Lauritzen.
Aligned with Bilka’s ASPIRE ’28 strategy
The new strategy marks a major step in delivering on Bilka’s ASPIRE ’28 ambitions, where omnichannel is a central pillar for future growth. Spanning both Bilka and Bilka To Go, it sets a clear direction for how the business will create more seamless, flexible shopping experiences in the years ahead.
It’s been genuinely inspiring to work with such an ambitious team. Even after being named number one in their category in our Omnichannel Index 2024, Bilka immediately set their sights on what’s next. That kind of drive, curiosity, and focus is exactly the mindset we love working with.
Together, we’ve helped define and prioritise the initiatives that matter most and translated vision into a clear, actionable plan the organisation can execute on. With the strategy now approved, Bilka and IMPACT Commerce are already moving into the next phase: making it happen.
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