Mastering Pricing Strategies in B2B
On June 19, pricing experts and industry leaders will show you how great B2B pricing strategies work, and how to digitise pricing - to lift profitability, revenue, transparency & internal efficiency.
June 19, 2025
08.30 - 12.30
ARoS Art Museum
Aros Allé 2, 8000 Aarhus
Pricing is no longer just about assigning numbers to products or services – it’s a strategic lever for growth, profitability, and market positioning. Cost-plus doesn’t do the job anymore.
At this event, you’ll learn:
- High-level pricing strategies and get loads of examples from Simon-Kucher & Partners, the world’s leading pricing consultancy.
- How to digitise your pricing, to see the optimal price range for each product and across categories – and get transparency & overview in dashboards.
- Real-life tips, advice & questions to ask from the B2B pricing manager at Linde Gas, who’s worked with B2B pricing for 10 years.
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Programme & Speakers
This event is ideal for professionals within B2B pricing, strategy, sales, marketing, procurement, and business development in the B2B sector.
Well begun is half done.
by Nicolai Broby Eckert, Senior Partner at Simon-Kucher
Pricing is not just a response to costs and competition, but a powerful lever for shaping customer perceptions of value, improving profitability, and ensuring long-term success. In this presentation, we look at how B2B leadership teams can use pricing strategically to maximize value creation across the enterprise.
Coffee break
by Peter Bak Torjusen, Client Director, and René Cederlund, Senior Lead Data Scientist – IMPACT Commerce
A data-driven approach to pricing requires both structure and the right tools. We review the steps needed to digitize and operationalize pricing efforts – from the requirements for product data and analytical methods that ensure transparency and predictability, to how visualization and automation can strengthen decision-making and ensure a more dynamic pricing strategy.
by Patrick Borup, Regional Pricing Manager, Linde Gas
Pricing can often seem abstract and strategic, but how do you actually create value and increase earnings through pricing? And what practical challenges arise when working with it in everyday life? In this presentation, Patrick provides concrete insight into:
– The prerequisites for success with pricing in the organization
– The profile of a pricing professional
– Pricing maturity and the development of pricing competencies
– Concrete examples of how companies can make money from pricing
Grab a bite, talk to like-minded people, and ask the speakers additional questions.
Sign up here:
Note: The event is not for students or other agencies.
