MAGASIN TEAMS UP WITH IMPACT COMMERCE

Magasin selects IMPACT Commerce as a strategic partner to elevate its digital customer experience.

We’re excited to announce that we’ve partnered with Magasin, one of Denmark’s most iconic department stores, to help them deliver exceptional online customer experiences, seamlessly integrated across channels.

With a strong commitment to omnichannel strategy, Magasin is working towards further integrating its physical stores with its online platform – and revamping the online customer experience marks a significant step forward.

While we can’t reveal all the details just yet, we’re looking forward to getting started and helping Magasin enhance its digital footprint.

IMPACT Commerce demonstrated a strong understanding of Magasin's unique brand and our ambition to enhance customer inspiration and guidance across fashion, design, and beauty. Their approach aligns with our goal of bringing Magasin’s exceptional in-store service online – curating and inspiring, much like the experience at Magasin Kongens Nytorv, but in a digital, omnichannel journey.

Peter ØsterhaabeCommerce Director at Magasin

About Magasin

Magasin is a renowned chain of department stores founded in 1868 in Aarhus. Today, Magasin offers a comprehensive online shopping experience through Magasin.dk and operates flagship stores at Kongens Nytorv and in Fields in Copenhagen, as well as in Lyngby, Rødovre, Odense, Aarhus, and Aalborg. With over 1,500 employees and 46 million visitors annually, Magasin generated more than 2.9 billion DKK in revenue in 2023.

Want to lift your digital experience?

Get in touch with Jeppe – he’ll help you explore your possibilities.

Contact information

You might also like...

Unify your customer data and deliver better experiences with a CDP

Today’s customers interact with brands in more ways than ever before – browsing websites, scrolling social media, reading emails, and visiting physical stores. In fact, 73% of shoppers are omnichannel shoppers (IMPACT Commerce & Google’s 2024 Omnichannel Index). They expect seamless, personalised experiences across all these touchpoints.

Calculate Customer Lifetime Value and boost your marketing ROI

In today’s competitive market, attracting new customers is only half the battle – the real challenge lies in keeping them and maximising their value over time. This is where Customer Lifetime Value (CLV) comes in.

Choosing the right KPIs for better decision-making

In e-commerce, data floods in from every direction – customer service, Google Analytics, ads, and reviews. As an e-commerce manager, online marketing coordinator, or anyone overseeing online performance and marketing budgets, you’re likely swamped with reports measuring everything from clicks to customer sentiment.

Renova partners with IMPACT Commerce to enhance its digital presence

We’re proud to share our latest project with our long-term partner Renova, a leading European brand known for high-quality tissue products in personal care, domestic and professional hygiene.

Prepare for 2025 with strategies from omnichannel leaders

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

IMPACT earns two awards at the Commercetools awards 2024

This recognition highlights our team’s dedication and hard work in driving Commercetools’ growth across the Nordic region.