Boost your B2B lead generation to more than 30% of your sales
Bytes of IMPACT: Learnings from a global success case. Response to the COVID-19 crisis - accelerate your sales for 2020.
B2B lead generation
COVID-19 has accelerated the shift towards digital sales – digital commerce excellence is now more important than ever. B2B sales leaders are craving warmer leads for their sales force – especially given travel restrictions and the increased need for virtual meetings and remote sales.
In this webinar, we dive into to the IMPACT B2B Sales Engine™ model and conduct a walk-through of the global success case, Logpoint. After a funding amount of 10M USD, Logpoint wished to become a leading player in the global niche market of security software.
You will learn about:
- Situation overview – decline in B2B sales due to the COVID-19 crisis
- How identify your sales potential and tactics in order to attract B2B buyers
- How to connect live marketing cost data with CRM data and track full lead-time/ROI
- How to personalise and nurture leads across channels using Salesforce Pardot
- How to organise a joint marketing and sales task force with agile learning loops
IMPACT B2B Sales Engine™ is a proven methodology for establishing excellence and maximising B2B lead generation. Tactics, tech architecture, organisation and measurement is all covered.
The case covers the full process of identifying sales potential, defining your organisation, executing and measuring ongoing ROI improvements and increasing investments. By connecting data from throughout the full journey, CMOs gain full transparency and can throttle the influx of demand according to sales targets and actual capacity in Salesforce. The case showcases an example of best-in-class use of Salesforce Pardot.
The webinar is held in English.
Speakers
Thomas has 10+ years of experience within strategic digital marketing and strategic business growth. He is an expert at transforming your business into a data-driven future, by aligning people, processes and technology. He successfully handled the de-merger of IMPACTs digital marketing departments to IMPACT Extend, and has since enabled organisations to unleash their identified business potential, working with some of Denmark’s largest retailers and brands, such as Imerco, Matas, Ganni, nemlig.com and BeoPlay.
Ole has more than 10+ years of experience with international marketing & commerce strategy, brand building, and digital channels within B2B and B2C. He has worked on projects such as Chr. Hansen, LogPoint and Montana.
Watch the webinar here
Please note: Other agencies will not be permitted to download or watch the webinar. Thank you for understanding.
