Introducing strategy '28: Leading the next era of commerce
Technology is accelerating. Customer expectations are rising. And complexity is no longer the exception, it is the baseline.
Across industries, organisations are navigating tectonic shifts. Economic uncertainty. Geopolitical instability. Rapid advances in AI. Rising sustainability demands. The pressure is not just to keep up – but to lead with clarity and confidence.
The strategy ‘28 is our response to that reality. A clear ambition. A sharper focus. And a commitment to lead the next era of commerce.
By helping organisations build the capabilities required to perform, adapt, and grow in a more demanding and unpredictable market.
What the next era requires
In this next era of commerce, success will belong to those who can combine ambition with operational discipline. Who can move fast without losing control. And who can respond to uncertainty without constant reinvention.
In practice, that requires:
- Seamless and distinct experiences across channels
- Efficient B2B capabilities in increasingly digital markets
- Intelligent use of data and AI
- Agility and ability to adapt to shifting market realities
- Sustainability embedded in how business is done
However, the real question is whether organisations are structured to deliver on them.
Strategy ’28 is built around that question. It focuses on strengthening the capabilities that make organisations more resilient, more adaptable, and better equipped to act with confidence when change happens.
Most organisations are dealing with legacy systems, rising costs, and growing expectations at the same time. Our job is to help them simplify where they can, strengthen where they must, and deliver results step by step.
Built together. Built for what’s next.
Over the past months, we’ve gathered colleagues from across our offices and disciplines to assess where commerce is heading and what our clients will require to stay competitive.
We’ve conducted market analyses across our key industries and geographies. We ‘ve spoken with clients about their growth barriers and operational bottlenecks.
And we’ve worked closely with our technology partners to understand how platforms, AI, and data ecosystems are evolving.
“We’ve listened carefully to our clients, challenged ourselves with market realities, and worked closely with our technology partners to understand what will truly define success in modern commerce,” Kasper says. “Involving colleagues across the entire organisation has made us sharper, more aligned, and more confident in where we need to lead.”
Five strategic focus areas
Sustainability as a leadership discipline
Sustainability is one of the defining challenges – and opportunities – of modern commerce.
With Strategy ’28, we integrate sustainability into strategy, technology decisions, and operational models.
Through our sustainability services and the IMPACT Change Programme, we work with organisations that want to move beyond compliance and make sustainability operational – across customer experience, supply chains, transparency, and circular business models.
Because real change happens when sustainability works in practice.
Caring, curious, capable
Strategy alone does not create change. People do.
That is why our cultural foundation plays a central role in how we work. It is rooted in care for our craft and the people around us, driven by curiosity for what lies ahead, and strengthened through the capabilities we build over time.
It’s reflected in how we take ownership, how we collaborate, and how we show up – for our clients and for each other.
Afterall, the culture you build defines the results you can deliver.
For more than 25 years, we have helped ambitious organisations navigate digital change. Strategy ’28 sharpens that focus for the years ahead.
The next era of commerce will reward organisations that combine clarity with capability, and ambition with execution.
At IMPACT, we are ready to lead that journey. Together with clients who want to move forward with confidence, responsibility, and momentum.
The direction is set. The work continues.
