IMPACT returns to growth and strong profits after challenging year
After a transformative 2024 with strategic investments and structural changes, IMPACT Commerce is back on a growth trajectory with a record result in the first half of 2025.
Last year was decisive for us. We experienced challenges in a volatile market and the year ended with a loss. We evaluated the situation and kept true to our strategy and customer centric approach, and decided to fast-track strategic initiatives. The focus has had immediate impact and contributed to a record first half of 2025.
We had a transformative 2024. A decline in activities made us emphasis focus on the strategy. We continued to invest in strategic competencies and decided to reorganise and simplify the company structure leading to extraordinary one-off expenses. We are pleased to see that the decisions have paid off in 2025 with an improved backlog and company growth,
The volatile market with a dip in activities last year had a tough outcome. Earnings before interest, tax, depreciation and amortisation (EBITDA) ended in a loss of 7,57 mil. DKK for IMPACT Commerce Group. A significant part of the loss was due to high non-reoccurring costs related to changes in the corporate structure and organisation.
Today the company are experiencing growth and very solid earnings. IMPACT Commerce has had a strong financial performance in H1 2025 – delivering half year EBITDA of +20 mil. DKK – a record H1 result in company history.
”The strong results are thanks to our dedicated organisation that has been agile and ready to embrace market changes and execute on our strategic initiatives. The people have been frontrunners in strengthening our ability to deliver undisputed value for customers. Our customers are the core of everything we do, and we love to see them succeed!” says Kasper Holst.
Strategy fast-track
In 2024 we fast-tracked several strategic decisions. We made a reorganisation and adjustments to fit market needs and increased focus on data, omnichannel transformation and consulting.
The reorganisation was done to streamline all operations where the way we identify business improvements and document results for our clients has been a focal point to increase activity. Our ability to work with data and AI and hiring of new profiles with expertise in creating growth alongside our customers consolidate IMPACT’s strategy moving forward.
“With a strengthened organisation we have a fast and agile approach to our client’s needs. Our strengthened focus on combining Strategy, architecture/platforms, data activation and experience is strong match to the market needs. When we create results we grow together with our clients,” says CEO Kasper Holst.
