Five days from brief to delivery for Nic. Christiansen Group

Five working days from request to handover is quite unusual.

But that was the case when our long-term B2B partner Nic. Christiansen Group acquired a new car brand, firefly. In short, the Danish website’s visual identity needed to align with the existing global corporate design.

This meant that Nic. Christiansen Group needed styling and expansion of the content modules on their existing Umbraco platform to be ready to go live with www.fireflyauto.dk within a very short timeframe.

“Sometimes – to seize an opportunity – you must build the road, while you are driving on it. NCG added content while IMPACT was styling and adding functionality to existing components,” Maria Baagø Meldgaard, Digital Experience Manager at Nic. Christiansen Group, says and continues:

“It can be difficult to build content a little blindly, but having the final website content completed already in the testing phase made the process very efficient.”

Read more about our collaboration with Nic. Christiansen Group:

The extra mile

We are always up for a challenge, and our internal flexibility freed two developers for the entire week to complete the desired task for Nic. Christiansen.

By the end of the week, we delivered several newly redesigned content modules for Nic. Christiansen, where the global firefly headquarters had only a small amount of feedback that needed to be addressed.

“It was an intense week that showed the dedication from the project group, who had the flexibility and desire to make it happen. I am proud to unfold that extra mile service,” Senior Project Manager at IMPACT Commerce, Thomas Hofman, says.

Just 14 days after the initial request from one of Scandinavia’s largest automobile sales groups they were ready to launch a brand site that has the right visual identity in line with the global presence.