ECCO PARTNERS WITH IMPACT TO ACCELERATE GLOBAL DIGITAL GROWTH

A global digital reboot designed to reignite growth across ECCO’s most important markets.

ECCO is in the middle of an ambitious digital transformation to strengthen its global e-commerce and omnichannel performance across global markets, including the Americas, Asia Pacific, and Europe.

To match the scale and ambition of this global footprint, ECCO wanted to team up with a transformation partner capable of reigniting digital momentum, strengthening governance, and assisting with finalising the rollout of a new global commerce platform. That is where IMPACT steps in.

IMPACT challenges our thinking, shifts our mindset, and encourages us to move beyond past obstacles. Most importantly, they help us come together as one team with one direction.

Casper Gram Hvejsel CCO at ECCO

A TRUSTED PARTNER IN A CRITICAL TRANSFORMATION MOMENT 

ECCO has a clear objective: ecco.com should be the pinnacle of the ECCO experience. The digital journey must reflect the same high standards customers know from the brand and its products. Consistent, seamless, and globally scalable.

To achieve this, IMPACT will work as an extension of ECCO’s Digital & IT organisation and help drive the complex e-commerce programme forward with clarity and success. This includes optimising ways of working, establishing clear priorities, and building the momentum needed to support long-term digital growth.

DELIVERING A GLOBAL, SCALABLE COMMERCE FOUNDATION 

Together with ECCO’s Digital & IT teams, IMPACT is delivering:

  • A new global, scalable omnichannel commerce platform that will unify markets and enable ECCO to operate efficiently at an international scale.
  • Strategic digital leadership to strengthen execution, collaboration, and governance across teams. 
  • A benchmarked digital roadmap designed to support ECCO’s broader strategy for growth and customer experience excellence.

At its core, the partnership enables ECCO to move faster, make smarter decisions, and ensure that digital plays a central role in the brand’s future. 

This transformation is about giving ECCO what today’s customers expect – a seamless, modern digital experience. The market moves fast, and we need to move with it. Together, we’re building the momentum and clarity that help ECCO grow globally.

Søren Gundtoft JohansenManaging Director at IMPACT Commerce
About ECCO

ECCO is one of the world’s leading footwear brands, built on Danish shoemaking heritage dating back to 1963. From the first sketch to the moment a pair of shoes reaches stores around the world, ECCO is defined by its commitment to craftsmanship, detail, and quality – supporting a business that today generates €1.49bn in revenue and employs more than 21,700 people.

Guided by its heritage, its drive for innovation, and its dedication to care and responsibility, ECCO strives to build strong, positive relationships with colleagues, partners, customers, and the communities it works in, always with respect for diversity and thoughtful craftsmanship.

Is your digital transformation more challenging than it needs to be?

We help companies simplify large transformation programmes, build momentum, and create scalable commerce solutions that actually move the business forward. Reach out to Søren and the team to talk about what’s holding you back – and how we can fix it together.

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