Webinar:
Building Structured CRO Programmes in B2B
Get inside ATEAs journey to create CRO programmes that lift revenue and scale across markets.
45 minutes + Questions
Thursday, 30 October at 9.00
Online
B2B Ecom websites rarely get the same love and attention as B2C. But when margins are tight and your revenue is counted in billions (DKK), every little percentage point in conversion rate optimisation means millions on the bottom line.
That is exactly why ATEA, Northern Europe’s leading provider of IT infrastructure solutions, is building a structured B2B CRO programme to create measurable business results together with IMPACT.
In this session, ATEA’s Director of eCommerce & Customer Platforms, Allan Bo Christiansen, and UX Designer Andreas Dehn, will discuss why CRO is not just a marketing tactic but a growth driver that belongs on the leadership agenda. Host: Ole Gregersen, CRO Expert at IMPACT.
- The business case for CRO in B2B: Why conversion optimisation is critical when your digital revenue runs in the billions?
- Inside ATEA’s CRO journey: How one of the Nordics’ largest B2B players is moving from ad-hoc testing and small UX improvements to a structured CRO program? One that scales across markets, teams, and business units.
- Q&A with ATEA and IMPACT’s CRO expert, Ole Gregersen: Ask practical questions about CRO in a B2B context.
Speakers:
CRO Lead at IMPACT Commerce, Founder of ConversionBoost conference, and one of Denmark’s most experienced CRO specialists
Allan Bo Christiansen is Director of eCommerce & Customer Platforms at ATEA – and responsible for the online B2B commerce with a yearly revenue of +1.5 billion DKK. Allan is a recognised leader in B2B transformations, AI-driven business development, and Ecommerce.
Andreas is a UX Designer at ATEA and was hired to challenge assumptions, design choices, and website decisions. In this webinar, he’ll share how ATEA views and analyses the customer journey and what choices they plan in order to lift conversions.
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