Conference

Conversionboost conference 2025

Learn from CRO experts and top brands like GANNI, Elkjøp, and Husqvarna, connect with 200+ peers, and get actionable insights to boost your digital success.

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Are you making the most of your website’s potential to convert visitors into customers? Find out how at Conversionboost 2025, Scandinavia’s must-attend event for mastering conversion rate optimisation and data-driven e-commerce strategies.

Back for its 12th year, this conference brings together 8 industry-leading speakers from top brands like GANNI, Elkjøp (Elgiganten), and Husqvarna.

With a focused single-track format in English and 200 peers ready to exchange insights, this is your chance to learn, connect, and level up your digital success.

Wrap up the day with our post-conference hangout, where you can connect with peers, share ideas, and reflect on your takeaways.

When & where?
Date

March 18, 2025

Time

08:00-16:00

Place

IMPACT office, Laplandsgade 4A, 2300 Copenhagen S

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8 Speakers


Single track, all in english
Lucia van den Brink
Experimentation Enthusiast & Consultant.
Ruben de Boer
Lead Conversion Manager at Online Dialogue.
Craig Sullivan
Optimiser of everything.
Monika Tamics
Digital Product Director, GANNI.
Andreas Cederblad
Growth Manager at Husqvarna.
Erin Weigel
Principal Designer & author of "Design for Impact".
Julia Paulsen
Director E-Commerce Nordics, Elkjop.
Juliana Jackson
Associate Director Data and Digital Experience at Monks
Agenda

08:00: Doors open · Pick up that name tag

09:00: Welcome by your host, Ole Gregersen.

09:20: The Experimentation Mindset: How We Excel at Websites but Overlook Our Organisation by Lucia van den Brink, Experimentation Enthusiast & Consultant.

10:00: More winning experiments by embracing diversity by Ruben de Boer, Lead Conversion Manager at Online Dialogue.

10:40: First break – Let’s meet the CROmmunity

11:00: Experimentation AI: A new kind of intelligence by Craig Sulliva, Optimiser of everything.

11:40: From Zero to Optimised: GANNI’s CRO Evolution Story by Monika Tamics, Digital Product Director at GANNI.

12:10: Lunch break in the atrium.

13:10: Husqvarna case presented by Andreas Cederblad, Growth Manager at Husqvarna.

13:40: Design for Impact: Rally Your Team Around a Process that Drives Growth by Erin Weigel, Author of “Design for Impact”. Principal Designer

14:20: Afternoon break

14:50: How AI and Always-Be-Testing make the Peak work by Julia Paulsen, Director E-Commerce Nordics, Elkjop.

15:20: Stop Selling the Dream: Proving AI’s Worth in CX by Juliana Jackson, Associate Director Data and Digital Experience at Monks

16:00: CROmmunity drinks in the atrium by Sitespect

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