Experience, Insights & Design
We design digital commerce experiences. Each experience is adapted to the brand. The product. And of course the customers. Its purpose is to make your end customers excited and loyal.
YOUR CUSTOMERS EXPECT
Your customers compare you to the newest and best experiences. Netflix, Facebook and AirBnB set the bars for how your brand is perceived. A smooth and consistent customer journey across all channels is crucial when competing for the consumer’s attention and loyalty. Your brand must be digitally strong. And if you want to remain competitive, your user experience must be adapted to the customer and product.
We help create a digital personality for your brand which the users will love. Which will benefit your business. And which is technically viable.
EMPATHY. CREATIVITY. AND CUSTOMER-CENTRIC CONCEPTUALISATION
Our design process explores. Experiments. Tests. To discover what is significant to your customers and your business.
The design process creates coherence between technical possibilities, customer insights and business potential.
Through prototyping, design sprints and user tests, we examine concrete options for meeting the customer’s demands in a profitable and positive experience.
The end product is a design, a flow, a structure. But the value to your company is also ingrained in the activity itself. We work across different fields. With agility. Holistically. And in close proximity to you and your customers. This is how we design the customer experiences of the future.
The close collaboration brings results. The good user experience is individual. Only when we combine business and technology with customer insights do we create the best results.
THE EXPERIENCE IS IN THE DETAIL
Details are crucial to the experience. The interface, functionality and contents that the customer encounter in the interaction with your business is made up of colours, icons, text, animation, images, etc.
The overall experience is made up of small parts which ensure optimum usability, but also brand quality and personality.
WE KNOW COMMERCE
Our focus is on commerce and the services connected to commerce. Broadly speaking, we know what sells. Based on countless B2B and B2C solutions in many different industries and on a variety of platforms, we have developed a unique knowledge of every detail related to commerce. Features that make it easy to find the product. And convince the customers of its qualities, thus optimising the conversion and ensuring that the customers want to come back. Over and over again.
FRONT-END COLLABORATION. IN VISUAL SPRINTS.
A design is not a design if it cannot be realised. That is why our UX & Design team works closely with our front-end team. Together, we run design sprints in which we, for example, develop “Proof of Concept” for user tests or implement design systems through Atomic Design. Our front-end developers have an extensive focus on micro-interactions and animations to create the best customer experiences.
From day one, IMPACT has put our customers first and forced us to think outside-in. They have understood our business, our technical challenges and our customers' needs.