Order
Management
System
An Order Management System (OMS) gives you a single overview of all order, stock, and sales data, so you can offer your customers top-notch service.
WHAT’S AN OMS?
An OMS connects your sales channels so that all orders are handled in one system. Offline and online are merged to sell products, track orders, update inventory and manage returns seamlessly across channels.
An OMS is the foundation of a seamless shopping experience. This reduces costs, gives you the latest status on orders and ensures faster time-to-market.
WHAT DOES AN OMS CONTAIN?
Both B2B and B2C customers are making greater demands of the shopping experience, and post-purchase service is particularly crucial to maintaining their loyalty. An advanced OMS gives you a single overview of all order, inventory, and sales data, allowing you to offer customers unified commerce features such as:
- Click-and-collect
- View store inventory online
- Endless Aisle – sale of the online store’s inventory in the physical store
- Buy online and return in-store
- Ship from store – faster delivery with a shorter last mile
- Dropship – your supplier sends the order directly to your customer
- Split orders – split customer orders so they don’t have to wait for you to have EVERYTHING in stock
BENEFITS OF AN OMS
• A single overview of the individual customer’s order history
• Personalized offers based on order history
• Cross-sell and upsell across channels based on the customer's order history
• Customer service can constantly follow the updated inventory status across channels
DOM SYSTEM OR OMS SYSTEM?
The latest addition to the OMS family is the Distributed Order Management (DOM) system. The DOM system is actually the same as an OMS system but is cloud-based instead of being installed on-site.
In general, the DOM is said to be an improved version of the OMS, offering lower costs, greater scalability, less maintenance, and easier integration.
Today, almost all OMS systems have become DOM systems. Therefore, we do not distinguish between OMS and DOM because they do exactly the same thing.
IMERCO: OMS KEEPS THE COSTS DOWN
Together with Imerco, IMPACT supplied a custom OMS solution in collaboration with TrueCommerce, with the intention of setting up a dropship.
With dropship, Imerco can introduce larger products in the online catalogue without maintaining the cost of stocking and delivery.
With the help of the TrueCommerce EDI platform, Imerco can quickly onboard new suppliers to the solution and thereby expand the supplier network and product supply with very low cost and implementation time.
HOW AN OMS WORKS
The customer journey starts in the channel where the customer first meets your company. With Order Management Software, you can execute the user experience in the relevant channel by creating awareness and selling your product, regardless of the channel in which you meet the customer.
Delivering high-level credibility here is essential for the remainder of the journey.
It is about being proactive in communicating with customers once they have placed an order. This process is just as important; this is where you create customer loyalty.
HOW DOES AN OMS WORK?
Watch this demo of Salesforce Order Management.
GANNI: OMS CREATES SUBLIME PURCHASE EXPERIENCES
With a next-generation multichannel OMS, GANNI offers sublime shopping experiences. GANNI wanted the OMS system to have an API layer in the solution to provide agility and less reliance on the supplier.
OMS was selected because it was born omnichannel, with features such as endless aisles, ship-from-store, click-and-collect. This provides a holistic customer experience both online and offline, minimizing friction between channels.
OMS vs. ERP & e-commerce
Does your company still see online and offline as two different worlds? Are offline orders handled in your ERP and online in the e-commerce platform? That is an inefficient setup. The customer does not have a frictionless experience, and your business knows only half of the truth about the warehouse.
Some companies - but far from all - have implemented integrations so that they can offer some of the aforementioned OMS benefits, but they are rarely at the level your customers expect. With an OMS you get a system built to handle orders and all the surrounding processes. An ERP is not built to handle customer orders, and it is heavy and expensive to make changes to your ERP system.
Order Management Software uses an API structure that can display data where necessary. The vast majority of it comes with a user interface optimized for your customer service staff. In short, you get an agile order engine that can be configured to your customers’ needs – thus, also to your business needs – packed in a nice interface that is easy-to-understand and work with every day.
BOG & IDÉ: OMS ENHANCES THE CUSTOMER EXPERIENCE AND SERVICE
Custom OMS Software for Bog & Idé was established in close cooperation with IMPACT. There was a need for a simple system that could track the order through the different stages.
With a focus on ROI and a strong technical team, Index Retail (Bog & idé) has obtained a simple but strong order engine that makes the customer service’s work much easier, thus improving the customer experience: a win-win for customers and the business.
GET HELP WITH AN OMS
At IMPACT, we have several IT-savvy consultants who specialize in delivering an efficient OMS. We focus on actively using an OMS to create sales, increase customer loyalty and lower your company’s inventory costs.
For IMPACT, an OMS is something in place before, during and after the purchase button.
Want to learn more about an Order Management System?
Connect with Ask – he’s more than happy to help.
