THE OMNICHANNEL INDEX PORTUGAL 2025 IS LIVE!
Get insights from Portugal’s most in-depth omnichannel analysis and see how brands and retailers are adapting.
The Omnichannel Index has arrived in Portugal!
For the first time, we’ve analysed 50 Portuguese brands and retailers across 12 categories, 8 disciplines, and 70 touchpoints in the customer journey.
With 3,500 data points, the study highlights top performers, areas for improvement, and opportunities for growth in omnichannel retail.
The full report is now available. Download it today to explore the findings.
5 phases, 70 touchpoints
In today’s retail landscape, the seamless integration across all customer touch points isn’t just beneficial – it’s essential. That’s why we’ve evaluated 70 carefully selected touchpoints across 5 phases of the customer journey.
12 categories
8 Disciplines
To make the data more actionable and enable you to compare it against best practices within your organisation, we’ve included disciplines.
Nuancing this way adds depth to your understanding of the data by highlighting the areas where you might be struggling and empowering leaders to facilitate change by pinpointing where, how, and what action to take based on the insights.
3,500 data points
All of the above amounts to 3,500 data points – assessed against predefined criteria essential for delivering a best-in-class omnichannel experience, to provide a detailed, objective assessment of how your business operates from every angle. This includes:
Assessing businesses in-store service from a customer perspective.
A deep dive into businesses social media and website effectiveness.
An all-encompassing review from multiple omnichannel perspectives.
OUR OMNICHANNEL OFFERINGS
With our mix of practical advice and hands-on support, we help businesses optimise their operations, improve customer interactions, and drive growth.
Whether you’re looking to improve your current omnichannel strategy or take it to the next level, we’re here to support you every step of the way.
You’ll get access to the full digital version of our Portuguese report.
You’ll get access to:
– Omnichannel Index overall results and relevant findings;
– Inspirational cases and trends;
– Detailed scores of your business;
– Inspiration from best in class linked to your opportunities;
– Insights in your category and benchmark towards competitors.
You’ll get access to:
– Omnichannel Index overall results and relevant findings;
– Inspirational cases and trends;
– Detailed scores of your business;
– Inspiration from best in class linked to your opportunities;
– Insights in your category and benchmark towards competitors;
– Additional store observations and online observations with recommended actions for short, mid, and long-term growth (5 store visits);
– 2 competitors assessed online and in-store;
– Workshop and roadmapping sessions;
– KPI benchmark;
– Roadmap and growth plan.
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