OMNICHANNEL INDEX
PORTUGAL 2025

Get insights from Portugal’s most in-depth omnichannel analysis and see how brands and retailers are adapting.

We’ve analysed 50 Portuguese brands and retailers across 12 categories, 8 disciplines, and 70 customer journey touchpoints.

With 3,500 data points, the study highlights top performers, areas for improvement, and growth opportunities in omnichannel retail.

The full report is now available – download it today to explore the findings.

Interested in other markets?

We’ve mapped omnichannel performance across Europe:

Omnichannel Index 2024 – Nordics & Benelux

The most comprehensive omnichannel study in the region, covering 360+ companies and 25,000 data points.

Explore the Nordics & Benelux Index →

UK Omnichannel Index 2025 

Insights from 100+ UK brands and 7,000 data points, revealing where retailers lead — and where they can elevate.

Explore the UK Index →

This report is supported by:

OUR OMNICHANNEL OFFERINGS

Full Report

You’ll get access to the full digital version of our Portuguese report.

Omnichannel Inspiration Session

You’ll get access to:

– The full digital version of our Portuguese report;
– Omnichannel Index overall results and relevant findings;
– Inspirational cases and trends;
– Detailed scores of your business;
– Inspiration from best in class linked to your opportunities;
– Insights in your category and benchmark towards competitors.

Omnichannel Audit, Benchmark and Roadmap

You’ll get access to:

– The full digital version of our Portuguese report;
– Inspirational cases and trends;
– Detailed scores of your business;
– Inspiration from best in class linked to your opportunities;
– Insights in your category and benchmark towards competitors;
– Additional store observations and online observations with recommended actions for short, mid, and long-term growth (5 store visits);
– 2 competitors assessed online and in-store;
– Workshop and roadmapping sessions;
– KPI benchmark;
– Roadmap and growth plan.

 

 

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