WE'RE BRINGING THE OMNICHANNEL INDEX TO PORTUGAL
Be the first in line for insights from Portugal’s first and most comprehensive omnichannel analysis, brought to you by IMPACT Commerce.
The Omnichannel Index, Europe’s most comprehensive omnichannel study, is coming to Portugal for the first time!
It covers 50 Portuguese brands and retailers, 12 categories, 8 disciplines, and 70 touchpoints across the 5 phases of the customer journey.
That adds up to no less than 3,500 data points, providing deep insights into top performers, areas for improvement, and strategic opportunities for omnichannel success in Portugal.
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5 PHASES, 70 touchpoints
In today’s retail landscape, the seamless integration across all customer touch points isn’t just beneficial – it’s essential. That’s why we’ve evaluated 70 carefully selected touchpoints across 5 phases of the customer journey.
Based on pre-defined criteria within each touchpoint that businesses should meet to deliver best-in-class omnichannel experiences, we assess the data to provide an outside-in, objective assessment of how the surveyed companies perform.
12 categories
8 Disciplines
To make the data more actionable and enable you to compare it against best practices within your organisation, we’ve included disciplines.
Nuancing this way adds depth to your understanding of the data by highlighting the areas where you might be struggling and empowering leaders to facilitate change by pinpointing where, how, and what action to take based on the insights.
3,500 data points
All of the above amounts to 3,5000 data points – assessed against predefined criteria essential for delivering a best-in-class omnichannel experience, to provide a detailed, objective assessment of how your business operates from every angle. This includes:
Assessing businesses in-store service from a customer perspective.
A deep dive into businesses social media and website effectiveness.
An all-encompassing review from multiple omnichannel perspectives.
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