Join us at our grand reveal event in Stockholm to get an exclusive first look at this year’s Omnichannel Index insights.

The biggest Omnichannel event of 2024

Be among the first to discover all the invaluable insights from this year’s leading omnichannel report: The Omnichannel Index 2024 by IMPACT Commerce and Google.

Join us and 1.000+ omnichannel enthusiasts at one of our three launch events in Stockholm, Aarhus or Copenhagen.

We’ll reveal this year’s top performers and omnichannel-pioneers, share key learnings, opportunities and actionable strategies on how to succeed with omnichannel in 2024 and beyond.

When & where?

May 7, 2024


From 10am to 4pm


Sergel Hub
Sveavägen 10A
111 57 Stockholm

What to expect?

Omnichannel Index insights

Be first in line and get an exclusive sneak peek into the data, results and insights from the Omnichannel Index 2024.

Omnichannel pioneers and experts

Listen in on key learnings, best practices and actionable strategies from our lineup of omnichannel experts.

Leading brands and retailers

Gain exclusive insights into the strategies and tactics from top-performing brands and retailers across Europe such as Matas (owner of Kicks & Skincity), YSL Beauty, Givenchy, Kronans Apotek, Decathlon and Currys on how to succeed with omnichannel in 2024 and beyond.

The omnichannel opportunity

Explore actionable strategies for omnichannel opportunity and investment areas, including sustainability, customer data, personalisation, AI and much more.



10.00 – 10.30

Get ready to for a day full of interesting keynote speaks, exclusive insights and networking with industry leaders.

Welcome To the Show

10.30 – 10.40

Your host, Per-Mattias Nordkvist, Managing Director at IMPACT Commerce will give you all a warm welcome.


10.40 – 11.10

Get a first-hand look into the key data, insights and results from this year’s report presented by Karoline Lotz Jonassen, Future Commerce Lead at IMPACT Commerce and Vera Lefebvre, Performance Specialist at Google.


11.10 – 11.35

Experience Stefan Kirkedal, Head of Customer Insights and Loyalty at Matas, take the stage. You can expect to hear more about Matas’ acquisition of KICKS Group, the intentions behind the purchase, and their current standing. And as the title ‘3 Omnichannel Successes, 1 Failure’ suggests, Kirkedal will delve into examples of successful omnichannel strategies that have bolstered customer loyalty, and, most importantly, share honest reflections on a failed strategy.


11.35 – 11.55

Enjoy a cup of coffee and some great conversations with fellow omnichannel enthusiasts.

Why Causes Should Be Omnichannel

11.55 – 12.20

Presented by Juleah Love, Global Head of Brand Corporate Engagement at YSL Beauty, this thought-provoking speech will explore the question: Why should purpose be omnichannel? As a leading figure in sustainability and social engagement, Juleah has spearheaded YSL Beauty’s efforts to create meaningful connections between the brand and its customers across various channels. Through examples and experiences, Juleah will demonstrate the importance of integrating omnichannel purpose into all aspects of the company’s communication and actions.


12.20 – 12.45

Expect a presentation by Xenia Dobonyi, Digital Experience Director at Givenchy, where she will unveil some of the exciting journey from the fashion week catwalk to the digital realm. From navigating shifting consumer trends to developing innovative digital strategies, Xenia will explore how Givenchy has managed to redefine luxury fashion for the digital age.


12.45 – 13.30

Grab some lunch and continue the conversations.

elevating omnichannel performance BY KRONANS APOTEK

13.30 – 13.55 

In his presentation, Jörgen Bitzekis, E-Commerce Director at Kronans Apotek will articulate his vision for Kronans Apotek, focusing on the pragmatic implementation of digitalization to enhance omnichannel coherence and customer experience.

Driving Circular Innovation in Omnichannel Commerce

13.55 – 14.20

Join Em Kuo, Global Group Product Manager for New Business Models at Decathlon, as she discusses the journey of driving circular innovation in omnichannel commerce. Explore the strategies and insights behind turning the retail wheel towards sustainability and efficiency in the ever-evolving landscape of commerce.


14.20 – 14.45 

Get some fresh air, reflect on all the learnings and continue your networking endeavors.


14.45 – 15.25 

Komal Koul, Head of Online Trading at Currys plc (owner of Elgiganten) shares her insights on navigating the complexities of retail operations. She emphasises the importance of operational efficiency and competitive pricing while prioritising the delivery of exceptional customer experiences.


15.25 – 16.00

Join us in celebrating the top-performing brands and retailers – this year’s omnichannel winners.


16.00 – 17.30

Final wrap-up before we invite you to enjoy even more valuable conversations over some cold drinks.


Stefan Kirkedal

Head of Customer Insights, Loyalty at Matas (owner of Kicks & Skincity)

With more than 260 stores and 2.500 employees, Matas is Denmark’s largest retailer in health, personal care, and beauty. The company is also an omnichannel pioneer with a remarkable history of creating seamless experiences.

In this speech, Stefan Kirkedal will dive into his expertise in digital development, omnichannel and how customer data becomes customer journeys within e-commerce and retail. Stefan Kirkedal has played a pivotal role in advancing the company’s omnichannel strategies. His expertise in integrating customer data and insights has been crucial in enhancing the shopping experience across digital and physical platforms, thereby boosting customer loyalty and business performance. Matas A/S recently acquired Kicks & Skincity elevating the group to the undisputed leader in the Nordics.

Juleah Love

Global Head of Brand Corporate Engagement at YSL Beauty

Yves Saint Laurent Beauty is renowned for its collection of iconic products, each characterised by boldness, youth and avant-garde aesthetics.

Juleah Love leads corporate and sustainability communications, as well as social and environmental impact programmes on an international scale. She has developed and launched “Abuse Is Not Love,” – a global initiative aimed at preventing intimate partner violence (IPV) in collaboration with nonprofit organisations. Juleah holds a Bachelor’s degree in Economics and Literature from the University of Miami and a Master’s in Sustainability and Social Innovation from HEC Paris.

Xenia Dobonyi

Digital Experience Director at Givenchy

Established in 1952, Givenchy has continuously redefined elegance, sophistication, and femininity through its iconic men’s and women’s fashion collections. Using omnichannel and digital strategies, Givenchy has expanded its global presence to 69 countries.

Xenia Dobonyi is a digital experience maven in the luxury fashion sector, currently leading the digital transformation at Givenchy. She has a track record of success, including her impactful tenure at Acne Studios in Stockholm, where she improved the brand’s digital user experience. Known for her strategic and creative approach, Xenia has been instrumental in launching Givenchy’s first NFTs and enhancing their online presence with a modern brutalist website design.

Jörgen Bitzekis

E-Commerce Director at Kronans Apotek

In his presentation, Jörgen will delve into strategies aimed at reviving the core principles of omnichannel. With approximately 500 pharmacies, including around 45 franchise locations, spanning from Skåne in the south to Lapland in the north, Kronans Apotek stands as the largest pharmacy chain in Sweden. Their e-commerce platform boasts over 20,000 products housed in a warehouse in Enköping, supported by a central service office located in Stockholm.

A seasoned retail enthusiast and professional, Jörgen brings to the table extensive hands-on experience, particularly in IT and e-commerce. His fervor lies in revitalizing companies through digitalization initiatives and pragmatic technological applications. In his presentation, Jörgen will articulate his vision for Kronans Apotek, focusing on the pragmatic implementation of digitalization to enhance omnichannel coherence and customer experience.

Em Kuo

Global Group Product Manager for New Business Models at Decathlon

Em Kuo is a Digital and Consumer Product leader with 10+ years of experience in Product, Omnichannel Marketing and General Management across a variety of different sectors – Health & Wellness, Retail, E-Commerce, Re-Commerce (Sustainability, Circular Economy), Customer Service, Grocery and Entertainment.

Professionally, she has a breadth of experiences from Nike, Amazon and now on Decathlon where she manages the Technology and Sustainability areas. She holds a MBA + M.S. in Design Innovation (MMM) from Northwestern Kellogg School of Management and Northwestern McCormick School of Engineering and a B.S. from Duke University in Consumer and Organizational Psychology.

Komal Koul

Head of Online Trading at Currys plc (owner of Elgiganten)

With over 20 years of experience in multi-channel retail, Komal is a driving force behind Currys’ success as one of Europe’s largest omni retailers. In her role, Komal leads digital sales strategies, driving Currys to become the UK’s fourth biggest omni retailer with over 30 billion SEK in digital revenue. Her expertise lies in striking the delicate balance between margins and customer satisfaction.

Komal shares her invaluable insights on navigating the complexities of retail operations. She emphasizes the importance of operational efficiency and competitive pricing while prioritizing the delivery of exceptional customer experiences. With a pragmatic approach and a deep understanding of retail dynamics, Komal inspires audiences with her strategies for achieving sustainable growth in the ever-evolving retail landscape.

Per-Mattias Nordkvist

Managing Director & Senior Partner at IMPACT Commerce

This year’s host is Per-Mattias, Managing Director & Senior Partner at IMPACT Commerce. With over 16 years of experience as a leading consultant, Per-Mattias has a deep understanding of commerce trends and digital experiences. He is a technology and business architect whose heart beats for this planet.

With his expertise and passion, Per-Mattias will guide you through our European market insights and Omnichannel Index findings conducted in collaboration with Google, which can inspire you to explore new growth opportunities.

Vera Lefebvre

Performance Specialist at Google Northern Europe

More than 70% of worldwide online search requests are handled by Google, placing it at the heart of most internet users’ experience. With a mission to organize the world’s information and make it universally accessible and useful, Google plays an integral role in shaping the digital landscape for users worldwide.

In this speech, Vera Lefebvre will be presenting findings from the Omnichannel Index report. Vera Joined Google Northern Europe in July 2022. Previously she worked in the digital agency and startup scene for over 12 years. She is now part of Google’s performance specialist team with a key focus on driving growth through Apps in the Nordics. 

Karoline Lotz Jonassen

Future Commerce Lead at IMPACT Commerce

Working with clients like BoConcept, Bestseller, Hugo Boss and Imerco, Karoline is an accomplished expert in digital commerce strategy, future trends, and emerging tech. With a passion for sustainability, purpose-driven business strategy and the future of commerce she specializes in helping retailers and brands develop and implement practices and concepts that future-proof their business. 

Karoline has played a pivotal role in making The Index what it is today, and she knows the ins and outs of great omnichannel strategies like few others.

What is the omnichannel index 2024?

Now, in its fourth edition and alongside our new partner Google, this year’s Omnichannel Index is set to be the biggsest and most comprehensive omnichannel study in Europe to date.

We’re reviewing 6 countries, +350 companies and 70 touchpoints, resulting in more than 25.000 data points.  

Together with the brilliant minds at Google, we’re putting every phase of the buying journey under a microscope to shed light on top-performers, key learnings and strategic opportunities in omnichannel commerce – and we look forward to sharing and celebrating the results at our exclusive grand reveal events. 




Secure your spot

*Please note that students and employees at agencies aren’t guaranteed a place at the events.