OMNICHANNEL INDEX 2024: GRAND REVEAL IN STOCKHOLM

Head of Customer Insights, Loyalty at Matas (owner of Kicks & Skincity)

With more than 260 stores and 2.500 employees, Matas is Denmark’s largest retailer in health, personal care, and beauty. The company is also an omnichannel pioneer with a remarkable history of creating seamless experiences.

In this speech, Stefan Kirkedal will dive into his expertise in digital development, omnichannel and how customer data becomes customer journeys within e-commerce and retail. Stefan Kirkedal has played a pivotal role in advancing the company’s omnichannel strategies. His expertise in integrating customer data and insights has been crucial in enhancing the shopping experience across digital and physical platforms, thereby boosting customer loyalty and business performance. Matas A/S recently acquired Kicks & Skincity elevating the group to the undisputed leader in the Nordics.

Global Head of Brand Corporate Engagement at YSL Beauty

Yves Saint Laurent Beauty is renowned for its collection of iconic products, each characterised by boldness, youth and avant-garde aesthetics.

Juleah Love leads corporate and sustainability communications, as well as social and environmental impact programmes on an international scale. She has developed and launched “Abuse Is Not Love,” – a global initiative aimed at preventing intimate partner violence (IPV) in collaboration with nonprofit organisations. Juleah holds a Bachelor’s degree in Economics and Literature from the University of Miami and a Master’s in Sustainability and Social Innovation from HEC Paris.

Digital Experience Director at Givenchy

Established in 1952, Givenchy has continuously redefined elegance, sophistication, and femininity through its iconic men’s and women’s fashion collections. Using omnichannel and digital strategies, Givenchy has expanded its global presence to 69 countries.

Xenia Dobonyi is a digital experience maven in the luxury fashion sector, currently leading the digital transformation at Givenchy. She has a track record of success, including her impactful tenure at Acne Studios in Stockholm, where she improved the brand’s digital user experience. Known for her strategic and creative approach, Xenia has been instrumental in launching Givenchy’s first NFTs and enhancing their online presence with a modern brutalist website design.

E-Commerce Director at Kronans Apotek

In his presentation, Jörgen will delve into strategies aimed at reviving the core principles of omnichannel. With approximately 500 pharmacies, including around 45 franchise locations, spanning from Skåne in the south to Lapland in the north, Kronans Apotek stands as the largest pharmacy chain in Sweden. Their e-commerce platform boasts over 20,000 products housed in a warehouse in Enköping, supported by a central service office located in Stockholm.

A seasoned retail enthusiast and professional, Jörgen brings to the table extensive hands-on experience, particularly in IT and e-commerce. His fervor lies in revitalizing companies through digitalization initiatives and pragmatic technological applications. In his presentation, Jörgen will articulate his vision for Kronans Apotek, focusing on the pragmatic implementation of digitalization to enhance omnichannel coherence and customer experience.

Global Group Product Manager for New Business Models at Decathlon

Em Kuo is a Digital and Consumer Product leader with 10+ years of experience in Product, Omnichannel Marketing and General Management across a variety of different sectors – Health & Wellness, Retail, E-Commerce, Re-Commerce (Sustainability, Circular Economy), Customer Service, Grocery and Entertainment.

Professionally, she has a breadth of experiences from Nike, Amazon and now on Decathlon where she manages the Technology and Sustainability areas. She holds a MBA + M.S. in Design Innovation (MMM) from Northwestern Kellogg School of Management and Northwestern McCormick School of Engineering and a B.S. from Duke University in Consumer and Organizational Psychology.

Head of Online Trading at Currys plc (owner of Elgiganten)

With over 20 years of experience in multi-channel retail, Komal is a driving force behind Currys’ success as one of Europe’s largest omni retailers. In her role, Komal leads digital sales strategies, driving Currys to become the UK’s fourth biggest omni retailer with over 30 billion SEK in digital revenue. Her expertise lies in striking the delicate balance between margins and customer satisfaction.

Komal shares her invaluable insights on navigating the complexities of retail operations. She emphasizes the importance of operational efficiency and competitive pricing while prioritizing the delivery of exceptional customer experiences. With a pragmatic approach and a deep understanding of retail dynamics, Komal inspires audiences with her strategies for achieving sustainable growth in the ever-evolving retail landscape.

Managing Director & Senior Partner at IMPACT Commerce

This year’s host is Per-Mattias, Managing Director & Senior Partner at IMPACT Commerce. With over 16 years of experience as a leading consultant, Per-Mattias has a deep understanding of commerce trends and digital experiences. He is a technology and business architect whose heart beats for this planet.

With his expertise and passion, Per-Mattias will guide you through our European market insights and Omnichannel Index findings conducted in collaboration with Google, which can inspire you to explore new growth opportunities.

Performance Specialist at Google Northern Europe

More than 70% of worldwide online search requests are handled by Google, placing it at the heart of most internet users’ experience. With a mission to organize the world’s information and make it universally accessible and useful, Google plays an integral role in shaping the digital landscape for users worldwide.

In this speech, Vera Lefebvre will be presenting findings from the Omnichannel Index report. Vera Joined Google Northern Europe in July 2022. Previously she worked in the digital agency and startup scene for over 12 years. She is now part of Google’s performance specialist team with a key focus on driving growth through Apps in the Nordics. 

Future Commerce Lead at IMPACT Commerce

Working with clients like BoConcept, Bestseller, Hugo Boss and Imerco, Karoline is an accomplished expert in digital commerce strategy, future trends, and emerging tech. With a passion for sustainability, purpose-driven business strategy and the future of commerce she specializes in helping retailers and brands develop and implement practices and concepts that future-proof their business. 

Karoline has played a pivotal role in making The Index what it is today, and she knows the ins and outs of great omnichannel strategies like few others.