Join us at our grand reveal event in Copenhagen to get an exclusive first look at this year’s Omnichannel Index insights.

The biggest Omnichannel event of 2024

Be among the first to discover all the invaluable insights from this year’s leading omnichannel report: The Omnichannel Index 2024.

Join us and 1.000+ omnichannel enthusiasts at one of our three launch events in Stockholm, Aarhus or Copenhagen.

We’ll reveal this year’s top performers and omnichannel-pioneers, share key learnings, opportunities and actionable strategies on how to succeed with omnichannel in 2024 and beyond.

When & where?

May 22, 2024


From 10am to 4pm


DK-1217 København K

What to expect?

Omnichannel Index insights

Be first in line and get an exclusive sneak peek into the data, results and insights from the Omnichannel Index 2024.

Omnichannel pioneers and experts

Listen in on key learnings, best practices and actionable strategies from our lineup of omnichannel experts.

Leading brands and retailers

Gain exclusive insights into the strategies and tactics from top-performing brands and retailers across Europe such as Elkjøp, About You, HiFi Klubben, IKEA, Matas (owner of Kicks & Skincity), Hobbii, Stüssy and Hugo Boss on how to succeed with omnichannel in 2024 and beyond.

The omnichannel opportunity

Explore actionable strategies for omnichannel opportunity and investment areas, including sustainability, customer data, personalisation, AI and much more.



10.00 – 10.30

Get ready to for a day full of interesting keynote speaks, exclusive insights and networking with industry leaders.

Welcome To the Show

10.30 – 10.40

Your host, Kasper Holst, CEO at IMPACT Commerce will give you all a warm welcome.


10.40 – 11.10

Get a first-hand look into the key data, insights and results from this year’s report presented by Karoline Lotz Jonassen, Future Commerce Lead at IMPACT Commerce and Tanja Winterberg, Retail & Apps Performance Specialists Manager Northern Europe at Google.


11.10 – 11.35

Discover the meaning behind the motto “what you can’t measure doesn’t exist” with Julia Paulsen, Director of E-Commerce Nordics at Elkjøp Nordic. In her speech, Julia will share her expertise on the importance of continuous testing, data-driven decisions and an unwavering focus on the customer. Be guided through her approach to the digital landscape of retail and learn how to achieve tangible results by implementing her principles.


11.35 – 11.55

Enjoy a cup of coffee and some great conversations with fellow omnichannel enthusiasts.


11.55 – 12.20

Tarek Müller, Co-Founder & Co-CEO of About You, will take the stage to share valuable insights into the e-commerce giant’s omnichannel strategies. With an impressive background in digital business development and over 20 years of experience, Tarek will explain how About You has created a seamless integrated experience across online and physical channels. From building a strong brand to implementing innovative technologies, Tarek will share the key to About You’s success.


12.20 – 12.45

Experience Karsten Birkelund, Chief Operating Officer at HiFi Klubben, shares valuable insights and strategies during his presentation. With his expertise in digital transformation and omnichannel management, he will provide a unique insight into how HiFi Klubben has successfully navigated the digital era.


12.45 – 13.20

Grab some lunch and continue the conversations.


13.20 – 13.45 

Join Anca Iordanescu, VP Engineering at Store of the Future at Ingka Digital, IKEA, when she shares some of their insights into IKEA’s digital transformation and their pursuit of creating a seamless shopping experience. Gain exclusive insights from one of the driving forces behind IKEA’s innovative strategies.


13.45 – 14.10

Experience Peter Hestbæk, Head of Digital Sales & Marketing at Matas, take the stage. You can expect to hear more about Matas’ acquisition of KICKS Group, the intentions behind the purchase, and their current standing. And as the title ‘3 Omnichannel Successes, 1 Failure’ suggests, Peter will delve into examples of successful omnichannel strategies that have bolstered customer loyalty, and, most importantly, share honest reflections on a failed strategy.


14.10 – 14.35

Get a special insight into the future of retail as Jeppe Kallesøe Odefey, CEO of Hobbii, takes the stage. In his speech, Jeppe will delve into the importance of omni-channel strategies in today’s retail world. From starting as a tightly-knit community to expanding with 10 physical stores and handling millions of packages annually, Jeppe will share how Hobbii has created a cohesive experience for their customers – whether they shop online or offline.


14.35 – 15.00 

Get some fresh air, reflect on all the learnings and continue your networking endeavors.


15.00 – 15.25

Diego Fria, E-Commerce Director at Stüssy, will take the stage to unveil some of the keys behind Stüssy’s digital triumph. Focusing on core principles, he will delve into the importance of outstanding service, top quality, and genuine customer loyalty in the digital landscape.


15.25 – 15.45

Laura Kristin Kraus, Principal of Omnichannel Management at Hugo Boss, steps onto the stage to share her experiences and insights. She guides you through Hugo Boss’ digital transformation and provides examples of how to create meaningful customer experiences.


15.45 – 16.10

Join us in celebrating the top-performing brands and retailers – this year’s omnichannel winners.


16.10 – 17.30

Final wrap-up before we invite you to enjoy even more valuable conversations over some cold drinks.


Julia Paulsen

Director of E-Commerce Nordics at Elkjøp Nordic

Elkjøp is a prominent electronics retailer, known for its large selection of high-quality products and exceptional customer service throughout the Nordics.

In this speech, Julia Paulsen will share insights on how to provide real customer value with data and achieve truly seamless customer experience. Julia’s motto is “what you can’t measure doesn’t exist” and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer. 

Tarek Müller

Co-Founder & Co-CEO at About You

The About You Group stands as a powerhouse in the e-commerce industry and is a globally recognized online fashion store known for its fast growth and expansive reach.

Tarek Müller will be sharing some valuable insights about About You’s omnichannel strategies. Tarek has been instrumental in shaping the brand, using his large experience in digital business model development spanning over more than 20 years.

Karsten Birkelund

Chief Operating Officer at HiFi Klubben

With more than 95 physical stores in Denmark, Norway, Sweden, Germany, and the Netherlands, as well as five national online stores, HiFi Klubben is Europe’s largest speciality chain in high-quality HiFi. 

In this live Q&A session, Karsten Birkelund will be answering the audience’s questions. Karsten started his HiFi Klubben career as the Director of Ecommerce and Omnichannel, where he successfully managed P&L responsibilities for E-Commerce and Omnichannel. Today, as COO, he leads the charge in digital transformation and is responsible for all Group Operations. 

Anca Iordanescu

VP Engineering, Store of the Future, Ingka Digital, IKEA

With the vision of creating a better everyday life for the many people, IKEA acknowledges the importance of adapting to the evolving technology landscape. While IKEA has made significant strides, there’s always room for improvement.

In this speech, Anca Iordanescu will share some intriguing insights. Anca is responsible for shaping the digital future of IKEA’s stores. Guided by her visionary mindset, she leads engineering initiatives aimed at infusing agility, simplicity, and cutting-edge technologies into the brand. These transformative efforts are geared towards establishing IKEA as a leading furnishing retailer, ensuring accessibility to their products and services whenever and wherever desired.

Peter Hestbæk

Head of Digital Sales & Marketing at Matas (owner of Kicks & Skincity)

With more than 260 stores and 2.500 employees, Matas is Denmark’s largest retailer in health, personal care, and beauty. The company is also an omnichannel pioneer with a remarkable history of creating seamless experiences.

In this speech, Peter Hestbæk will share valuable insights. Peter has dedicated over 20 years to digital sales and marketing. Since Peter assumed the role at Matas in 2019, Matas revenue has quadrupled under his leadership and has become the second most popular webshop in Denmark.

Jeppe Kallesøe Odefey

CEO at Hobbii

What once started as a tight-knit community, where everyone knew everyone, Hobbii has now expanded to ten physical locations, got 335 employees and they send 1.5 million packages per year. This reflects Hobbii’s commitment to serving its customers both online and offline.

In this speech, Jeppe Kallesoe Odefey will talk about the necessity of omni-channel strategies in today’s retail landscape and how omni-channel community is a differentiator. Jeppe’s barely 10-year career at Maersk before getting to Hobbii, brings invaluable expertise in various business domains, including collaboration with Salling Group, container production, procurement, and logistics.

Diego Fria

E-Commerce Director at Stüssy

Stüssy went from handmade surf boards in the early 1980s to now being one of the most famous streetwear brands of all time. This is proof of its remarkable ability to evolve and adapt in the ever-changing landscape of fashion and culture.

In this speech, Diego Fria will go through the importance of focusing on the fundamentals when building an online strategy. He will review how to give the best service, provide the best quality, and show the best love for the customer. He will also highlight the pivotal role of a website as a bridge between the brand and the customer, rather than being a destination Diego has a passion for technology, product development, and E-Commerce.

Laura Kristin Kraus

Principal, Omnichannel Management at Hugo Boss

With a heritage dating back to 1924, Hugo Boss is an iconic fashion empire headquartered in Metzingen, Germany. Known for its exclusive clothing, accessories, and footwear collections, Hugo Boss has established itself as one of Germany’s largest fashion brands with an annual turnover of around €4.2 billion.

Laura Kristin Kraus is a dynamic leader with a strong background in omnichannel management and customer experiences. Throughout her career, she has excelled in driving business development and digital transformation in various companies. With a passion for complex projects and a dedication to delivering top-notch customer experiences, Laura is recognized for her leadership and ability to create value across organizations.

Kasper Holst

CEO at IMPACT Commerce

This year’s host is Kasper Holst, CEO and founder of IMPACT Commerce. With over 26 years of experience as a leading consultant and partner, Kasper has a deep understanding of digital commerce and marketing. He is known for leading IMPACT with a vision to create excellent, cohesive commerce solutions and digital marketing results for companies across industries.

With his expertise and passion, Kasper will guide you through our European market insights and Omnichannel Index findings conducted in collaboration with Google, which can inspire you to explore new growth opportunities.

Tanja Winterberg

Retail & Apps Specialist Manager at Google

More than 70% of worldwide online search requests are handled by Google, placing it at the heart of most internet users’ experience. With a mission to organize the world’s information and make it universally accessible and useful, Google plays an integral role in shaping the digital landscape for users worldwide.

In this speech, Tanja Winterberg will be presenting findings from the Omnichannel Index report. Tanja has worked at Google for 13 years, in a wide range of roles within digital marketing across various countries. For the past few years, she has led a team of Omnichannel Retail and App Specialists across Scandinavia and Benelux. With the focus on measurement and ad solutions that connect web, app and store, she supports the largest Retailers in the region with their journey of becoming truly customer centric by offering a seamless experience across channels.

Karoline Lotz Jonassen

Future Commerce Lead at IMPACT Commerce

Working with clients like BoConcept, Bestseller, Hugo Boss and Imerco, Karoline is an accomplished expert in digital commerce strategy, future trends, and emerging tech. With a passion for sustainability, purpose-driven business strategy and the future of commerce she specializes in helping retailers and brands develop and implement practices and concepts that future-proof their business. 

Karoline has played a pivotal role in making The Index what it is today, and she knows the ins and outs of great omnichannel strategies like few others.

What is the omnichannel index 2024?

Now, in its fourth edition and alongside our new partner Google, this year’s Omnichannel Index is set to be the biggsest and most comprehensive omnichannel study in Europe to date.

We’re reviewing 6 countries, +350 companies and 70 touchpoints, resulting in more than 25.000 data points.  

Together with the brilliant minds at Google, we’re putting every phase of the buying journey under a microscope to shed light on top-performers, key learnings and strategic opportunities in omnichannel commerce – and we look forward to sharing and celebrating the results at our exclusive grand reveal events. 



Secure your spot

*Please note that students and employees at agencies aren’t guaranteed a place at the events.