Thank you for an amazing and insightful day at our Omnichannel Index event in Copenhagen.

Great people, inspiring conversations, and actionable insights.

Our Omnichannel Event in Copenhagen was full of great insights from a diverse lineup of speakers, all bringing unique perspectives to the stage. One key takeaway from the day is:

The importance of omnichannel cannot be overstated – focusing on enhancing your customers’ experience at every touchpoint, even the ones that might seem small and insignificant, can remarkably elevate your business performance.

…and here’s something we’re both proud and happy to have picked up from talking to the attendees:

Having a benchmark like the Omnichannel Index 2024 is a great way for brands and retailers to track their omnichannel performance and ensure they continue to challenge the status quo, always focusing on delivering exceptional, seamless customer experiences at all times, across all channels and touchpoints.

A massive thank you to all our speakers

Julia Paulsen

Director of E-Commerce Nordics at Elkjøp Nordic

Elkjøp is a prominent electronics retailer, known for its large selection of high-quality products and exceptional customer service throughout the Nordics.

In this speech, Julia Paulsen will share insights on how to provide real customer value with data and achieve truly seamless customer experience. Julia’s motto is “what you can’t measure doesn’t exist” and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer. 

Anca Iordanescu

VP Engineering, Store of the Future, Ingka Digital, IKEA

With the vision of creating a better everyday life for the many people, IKEA acknowledges the importance of adapting to the evolving technology landscape. While IKEA has made significant strides, there’s always room for improvement.

In this speech, Anca Iordanescu will share some intriguing insights. Anca is responsible for shaping the digital future of IKEA’s stores. Guided by her visionary mindset, she leads engineering initiatives aimed at infusing agility, simplicity, and cutting-edge technologies into the brand. These transformative efforts are geared towards establishing IKEA as a leading furnishing retailer, ensuring accessibility to their products and services whenever and wherever desired.

Laura Kristin Kraus

Principal, Omnichannel Management at Hugo Boss

With a heritage dating back to 1924, Hugo Boss is an iconic fashion empire headquartered in Metzingen, Germany. Known for its exclusive clothing, accessories, and footwear collections, Hugo Boss has established itself as one of Germany’s largest fashion brands with an annual turnover of around €4.2 billion.

Laura Kristin Kraus is a dynamic leader with a strong background in omnichannel management and customer experiences. Throughout her career, she has excelled in driving business development and digital transformation in various companies. With a passion for complex projects and a dedication to delivering top-notch customer experiences, Laura is recognized for her leadership and ability to create value across organizations.

Diego Fria

E-Commerce Director at Stüssy

Stüssy went from handmade surf boards in the early 1980s to now being one of the most famous streetwear brands of all time. This is proof of its remarkable ability to evolve and adapt in the ever-changing landscape of fashion and culture.

In this speech, Diego Fria will go through the importance of focusing on the fundamentals when building an online strategy. He will review how to give the best service, provide the best quality, and show the best love for the customer. He will also highlight the pivotal role of a website as a bridge between the brand and the customer, rather than being a destination Diego has a passion for technology, product development, and E-Commerce.

Tarek Müller

Co-Founder & Co-CEO at About You

The About You Group stands as a powerhouse in the e-commerce industry and is a globally recognized online fashion store known for its fast growth and expansive reach.

Tarek Müller will be sharing some valuable insights about About You’s omnichannel strategies. Tarek has been instrumental in shaping the brand, using his large experience in digital business model development spanning over more than 20 years.

Karsten Birkelund

Chief Operating Officer at HiFi Klubben

With more than 95 physical stores in Denmark, Norway, Sweden, Germany, and the Netherlands, as well as five national online stores, HiFi Klubben is Europe’s largest speciality chain in high-quality HiFi. 

In this live Q&A session, Karsten Birkelund will be answering the audience’s questions. Karsten started his HiFi Klubben career as the Director of Ecommerce and Omnichannel, where he successfully managed P&L responsibilities for E-Commerce and Omnichannel. Today, as COO, he leads the charge in digital transformation and is responsible for all Group Operations. 

Jeppe Kallesøe Odefey

CEO at Hobbii

What once started as a tight-knit community, where everyone knew everyone, Hobbii has now expanded to ten physical locations, got 335 employees and they send 1.5 million packages per year. This reflects Hobbii’s commitment to serving its customers both online and offline.

In this speech, Jeppe Kallesoe Odefey will talk about the necessity of omni-channel strategies in today’s retail landscape and how omni-channel community is a differentiator. Jeppe’s barely 10-year career at Maersk before getting to Hobbii, brings invaluable expertise in various business domains, including collaboration with Salling Group, container production, procurement, and logistics.

Peter Hestbæk

Head of Digital Sales & Marketing at Matas (owner of Kicks & Skincity)

With more than 260 stores and 2.500 employees, Matas is Denmark’s largest retailer in health, personal care, and beauty. The company is also an omnichannel pioneer with a remarkable history of creating seamless experiences.

In this speech, Peter Hestbæk will share valuable insights. Peter has dedicated over 20 years to digital sales and marketing. Since Peter assumed the role at Matas in 2019, Matas revenue has quadrupled under his leadership and has become the second most popular webshop in Denmark.

Kasper Holst

CEO at IMPACT Commerce

This year’s host is Kasper Holst, CEO and founder of IMPACT Commerce. With over 26 years of experience as a leading consultant and partner, Kasper has a deep understanding of digital commerce and marketing. He is known for leading IMPACT with a vision to create excellent, cohesive commerce solutions and digital marketing results for companies across industries.

With his expertise and passion, Kasper will guide you through our European market insights and Omnichannel Index findings conducted in collaboration with Google, which can inspire you to explore new growth opportunities.

Tanja Winterberg

Retail & Apps Specialist Manager at Google

More than 70% of worldwide online search requests are handled by Google, placing it at the heart of most internet users’ experience. With a mission to organize the world’s information and make it universally accessible and useful, Google plays an integral role in shaping the digital landscape for users worldwide.

In this speech, Tanja Winterberg will be presenting findings from the Omnichannel Index report. Tanja has worked at Google for 13 years, in a wide range of roles within digital marketing across various countries. For the past few years, she has led a team of Omnichannel Retail and App Specialists across Scandinavia and Benelux. With the focus on measurement and ad solutions that connect web, app and store, she supports the largest Retailers in the region with their journey of becoming truly customer centric by offering a seamless experience across channels.

Karoline Lotz Jonassen

Future Commerce Lead at IMPACT Commerce

Working with clients like BoConcept, Bestseller, Hugo Boss and Imerco, Karoline is an accomplished expert in digital commerce strategy, future trends, and emerging tech. With a passion for sustainability, purpose-driven business strategy and the future of commerce she specializes in helping retailers and brands develop and implement practices and concepts that future-proof their business. 

Karoline has played a pivotal role in making The Index what it is today, and she knows the ins and outs of great omnichannel strategies like few others.

What is the omnichannel index 2024?

Now, in its fourth edition and alongside our new partner Google, this year’s Omnichannel Index is set to be the biggest and most comprehensive omnichannel study in Europe to date.

We’re reviewing 6 countries, +350 companies and 70 touchpoints, resulting in more than 25.000 data points.  

Together with the brilliant minds at Google, we’re putting every phase of the buying journey under a microscope to shed light on top-performers, key learnings and strategic opportunities in omnichannel commerce – and we look forward to sharing and celebrating the results at our exclusive grand reveal events. 

A big shoutout to our tech partners for making this event possible