Join us at our grand reveal event in Aarhus to get an exclusive first look at this year’s Omnichannel Index insights.

The biggest Omnichannel event of 2024

Be among the first to discover all the invaluable insights from this year’s leading omnichannel report: The Omnichannel Index 2024.

Join us and 1.000+ omnichannel enthusiasts at one of our three launch events in Stockholm, Aarhus or Copenhagen.

We’ll reveal this year’s top performers and omnichannel-pioneers, share key learnings, opportunities and actionable strategies on how to succeed with omnichannel in 2024 and beyond.

When & where?

May 15, 2024


From 10am to 4pm


Værkmestergade 9
8000 Aarhus C

What to expect?

Omnichannel Index insights

Be first in line and get an exclusive sneak peek into the data, results and insights from the Omnichannel Index 2024.

Omnichannel pioneers and experts

Listen in on key learnings, best practices and actionable strategies from our lineup of omnichannel experts.

Leading brands and retailers

Gain exclusive insights into the strategies and tactics from top-performing brands and retailers across Europe such as SPORT 24, IKEA, Søstrene Grene, Pandora, Deichmaann, YSL Beauty and Decathlon on how to succeed with omnichannel in 2024 and beyond.

The omnichannel opportunity

Explore actionable strategies for omnichannel opportunity and investment areas, including sustainability, customer data, personalisation, AI and much more.



10.00 – 10.30

Get ready to for a day full of interesting keynote speaks, exclusive insights and networking with industry leaders.

Welcome To the Show

10.30 – 10.40

Your host, Kasper Holst, CEO at IMPACT Commerce will give you all a warm welcome.


10.40 – 11.10

Get a first-hand look into the key data, insights and results from this year’s report presented by Karoline Lotz Jonassen, Future Commerce Lead at IMPACT Commerce and Tanja Winterberg, Retail & Apps Performance Specialists Manager Northern Europe at Google.

from tradition to digital transformation

11.10 – 11.35

Look forward to a presentation by Lars Elsborg, CEO of SPORT 24, where he will uncover SPORT 24’s 10-year journey through the transformation from traditional to digital retail. Lars will share some of their experiences from the journey and highlight their key insights and strategies that have contributed to shaping their successful transition in the digital age.


11.35 – 11.55

Enjoy a cup of coffee and some great conversations with fellow omnichannel enthusiasts.


11.55 – 12.20

Experience Karen Helweg-Larsen, Chief Digital Officer at IKEA Denmark, as she shares how IKEA implements omnichannel strategies to enhance customer experiences. Her speech will explore how the company is transforming the in-store experience and promoting sustainability while creating an integrated customer experience across all their channels.

how we build our omnichannel bridges

12.20 – 12.45

Join us for an inspiring presentation by Ramus Skjøtt, Chief Digital Officer at Søstrene Grene, where he will provide insight into the company’s exciting journey towards digital transformation. Ramus will give you a glimpse of how Søstrene Grene has managed to create a seamless omnichannel platform that integrates their physical stores with their online presence across 12 different countries.


12.45 – 13.30

Grab some lunch and continue the conversations.


13.30 – 13.55 

Gain exclusive insights from Rasmus Brix, Managing Director, UK and Ireland at Pandora, as he shares key insights about retail and business development with omnichannel. With over 7 years of experience at Pandora, Rasmus has been a central figure in the company’s growth and success.


13.55 – 14.20

Experience Thomas Christensen, Managing Director for Deichmann Shoes Nordic, delve into the details of the retail transformation. Gain insight into how omnichannel strategies have driven the company’s growth and success over decades.


14.20 – 14.45 

Get some fresh air, reflect on all the learnings and continue your networking endeavors.


14.45 – 15.25

Presented by Juleah Love, Global Head of Brand Corporate Engagement at YSL Beauty, this thought-provoking speech will explore the question: Why should purpose be omnichannel? As a leading figure in sustainability and social engagement, Juleah has spearheaded YSL Beauty’s efforts to create meaningful connections between the brand and its customers across various channels. Through examples and experiences, Juleah will demonstrate the importance of integrating omnichannel purpose into all aspects of the company’s communication and actions.


15.25 – 15.45

Join Em Kuo, Global Group Product Manager for New Business Models at Decathlon, as she discusses the journey of driving circular innovation in omnichannel commerce. Explore the strategies and insights behind turning the retail wheel towards sustainability and efficiency in the ever-evolving landscape of commerce.


15.45 – 16.10

Join us in celebrating the top-performing brands and retailers – this year’s omnichannel winners.


16.10 – 17.30

Final wrap-up before we invite you to enjoy even more valuable conversations over some cold drinks.


Lars Elsborg


SPORT24 A/S, despite being only 12 years old, has experienced significant growth, particularly since 2016. With approximately 200 stores, numerous webshops, and B2B divisions, the chain now commands a total retail turnover of around 2.2 billion DKK, making it Denmark’s largest sports retailer by a significant margin. 
In this speech, Lars Elsborg will talk about the 10-year journey he has been on, going from analog to digital. Lars Elsborg has a long carrier within the retail industry and his carrier gained momentum quickly with the establishment of own sports stores, employment as Business Development Manager at Intersport, then CEO of ØnskeBørn and Sportigan.

Karen Helweg-Larsen

Chief Digital Officer at IKEA

IKEA, named after its founder, Ingvar Kamprad, saw its humble beginnings back in 1943. From modest roots, the company has grown into a global retail giant. With its first store opened in 1958 in the Swedish town of Älmhult, IKEA has since expanded to an impressive 48 countries and established itself with 393 stores worldwide.

Karen Helweg-Larsen, an experienced leader in digital transformation, currently holds the position of Chief Digital Officer (CDO) at IKEA Denmark. With her deep understanding of both retail and digital innovation, Karen has played a pivotal role in shaping IKEA’s omnichannel strategy. She brings an impressive background and expertise to her work, contributing to strengthening IKEA’s position as one of the world’s leading retail companies.

Rasmus Skjøtt

Chief Digital Officer at Søstrene Grene

Søstrene Grene opened its first store in the heart of Aarhus back in 1973 and are now operating in 12 different countries. Søstrene Grene has successfully integrated its physical stores with an engaging online presence, offering customers a seamless shopping journey.

In this speech, Rasmus Skjøtt will share some exciting insights. Rasmus has played a pivotal role in driving the brand’s digital transformation. Under his leadership, the company has achieved remarkable success in building a streamlined omnichannel platform that stays true to its roots while embracing modern digital trends.

Rasmus Brix

Managing Director, UK and Ireland at Pandora

In 2023, they sold 107 million pieces of jewellery, corresponding of three pieces every second. Pandora was founded back in 1982, starting out as a small jewelry shop in Nørrebro in Copenhagen and has since expanded to sell jewelry in more than 100 countries.

Rasmus Brix is an experienced leader in retail and business development with over 7 years of experience at Pandora. He has held various leadership roles, including as Managing Director for the UK and Ireland, where he oversees retail sales of over 400 million GBP. His deep insight and success in driving growth and change make him a key figure in the retail industry.

Thomas Christensen

Managing Director at Deichmann

From humble beginnings in 1913 to over 4,600 stores in 31 countries today, Deichmann’s journey is nothing short of impressive. As a family business, Deichmann has been providing the world with quality shoes at affordable prices for almost a hundred years.

Thomas Christensen has an impressive background in retail and management spanning over 15 years. He was appointed Managing Director for Deichmann Shoes Nordic in December 2018 and has since been responsible for the company’s operations and development in the Nordic region. His expertise and success as a leader make him a valuable resource in the retail sector, where he has demonstrated the ability to drive growth and create positive change.

Juleah Love

Global Head of Brand Corporate Engagement at YSL Beauty

Yves Saint Laurent Beauty is renowned for its collection of iconic products, each characterised by boldness, youth and avant-garde aesthetics.  

Juleah Love leads corporate and sustainability communications, as well as social and environmental impact programmes on an international scale. She has developed and launched “Abuse Is Not Love,” – a global initiative aimed at preventing intimate partner violence (IPV) in collaboration with nonprofit organisations. Juleah holds a Bachelor’s degree in Economics and Literature from the University of Miami and a Master’s in Sustainability and Social Innovation from HEC Paris.

Em Kuo

Global Group Product Manager for New Business Models at Decathlon

Em Kuo is a Digital and Consumer Product leader with 10+ years of experience in Product, Omnichannel Marketing and General Management across a variety of different sectors – Health & Wellness, Retail, E-Commerce, Re-Commerce (Sustainability, Circular Economy), Customer Service, Grocery and Entertainment.

Professionally, she has a breadth of experiences from Nike, Amazon and now on Decathlon where she manages the Technology and Sustainability areas. She holds a MBA + M.S. in Design Innovation (MMM) from Northwestern Kellogg School of Management and Northwestern McCormick School of Engineering and a B.S. from Duke University in Consumer and Organizational Psychology.

Kasper Holst

CEO at IMPACT Commerce

This year’s host is Kasper Holst, CEO and founder of IMPACT Commerce. With over 26 years of experience as a leading consultant and partner, Kasper has a deep understanding of digital commerce and marketing. He is known for leading IMPACT with a vision to create excellent, cohesive commerce solutions and digital marketing results for companies across industries.

With his expertise and passion, Kasper will guide you through our European market insights and Omnichannel Index findings conducted in collaboration with Google, which can inspire you to explore new growth opportunities.

Tanja Winterberg

Retail & Apps Specialist Manager at Google

More than 70% of worldwide online search requests are handled by Google, placing it at the heart of most internet users’ experience. With a mission to organize the world’s information and make it universally accessible and useful, Google plays an integral role in shaping the digital landscape for users worldwide.

In this speech, Tanja Winterberg will be presenting findings from the Omnichannel Index report. Tanja has worked at Google for 13 years, in a wide range of roles within digital marketing across various countries. For the past few years, she has led a team of Omnichannel Retail and App Specialists across Scandinavia and Benelux. With the focus on measurement and ad solutions that connect web, app and store, she supports the largest Retailers in the region with their journey of becoming truly customer centric by offering a seamless experience across channels.

Karoline Lotz Jonassen

Future Commerce Lead at IMPACT Commerce

Working with clients like BoConcept, Bestseller, Hugo Boss and Imerco, Karoline is an accomplished expert in digital commerce strategy, future trends, and emerging tech. With a passion for sustainability, purpose-driven business strategy and the future of commerce she specializes in helping retailers and brands develop and implement practices and concepts that future-proof their business.

Karoline has played a pivotal role in making The Index what it is today, and she knows the ins and outs of great omnichannel strategies like few others.

What is the omnichannel index 2024?

Now, in its fourth edition and alongside our new partner Google, this year’s Omnichannel Index is set to be the biggsest and most comprehensive omnichannel study in Europe to date.

We’re reviewing 6 countries, +350 companies and 70 touchpoints, resulting in more than 25.000 data points.  

Together with the brilliant minds at Google, we’re putting every phase of the buying journey under a microscope to shed light on top-performers, key learnings and strategic opportunities in omnichannel commerce – and we look forward to sharing and celebrating the results at our exclusive grand reveal events. 



Secure your spot

*Please note that students and employees at agencies aren’t guaranteed a place at the events.